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Tree Service Digital Program Overview Presentation

Digital marketing agencies are everywhere and contacting you daily it seems, we get it, and yet most are generalists. With that being said, wouldnu2019t it make more sense to work with a digital marketing agency who specializes in tree service contractor marketing? It makes all the difference with the small intangibles.

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Tree Service Digital Program Overview Presentation

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  1. The Ultimate Online Marketing Plan for Tree Service Contractors

  2. Have You Ever Wondered What it Would Be Like to… • To have a dominate web presence that positioned you as the top Tree Service Contractor in your area • What it would be like to have a flood of prospects calling into your business on a consistent basis that found you online? • Know that your marketing Strategy was working so that you didn’t have to worry about it?

  3. You’re About To Discover… • A blueprint covering the MOST important online marketing medium that you should be tapping into for your tree service business • How to get your tree service business ranked on PAGE ONE for the most important tree service keywords in your area. • A proven strategy for getting your company to rank on Google Maps in your area by establishing your NAP, Citation development and reviews. • Our Step by step strategy for getting more repeat & referral business via social media. • How you can double or triple your calls via the internet

  4. Why the Internet? • Massive transition from offline to online • Statistics tell us that more than 77% of consumers go online when looking for tree services. • There are over 10 million searches EVERY MONTH for Tree Service and Removal services. • Want your share?

  5. Who am I & Why Should You Listen to Me? • Been in Internet Marketing space for close to 10 years now • Specialize in tree service contractor marketing • Articles published across several home contractor blogs across the US. • Worked with tree service contractors across the US and know what works to generate a flood of new business.

  6. To Help You… • Increase Your Sales • Enhance Your Online Reputation • Drive More Calls, Leads & Profits • Increase Repeat & Referral Business

  7. Starts with your Website... • Pages for each or your services • Tree Removal, Trimming, Emergency Tree Service, Stump Removal, Tree Pruning, Land Clearing, Etc • Pages for each of the main-cities • Proper On-Page Optimization • Title Tags, H1 Tags, Unique Content, etc • Strong Conversion Elements

  8. Typical Plumbing Site 3-5 Pages Pages for each service Pages for each of the sub cities that you serve Build Out Your Website

  9. Tree Service Keywords Your City + tree service Your City + tree removal Your City + trimming Your City + tree company Your City + stump removal Your City + tree pruning Your City + tree service near me Your City + tree removal near me Your City + tree cutting Your City + tree companies Your City + tree contractor Your City + stump grinding Your City + tree planting Your City + tree climbing Your City + emergency tree service Your City + emergency tree removal Your City + commercial tree service Your City + residential tree service

  10. Add More Pages • Typical Tree Service Website: • Home | About Us | Services | Contact • SEO Built Out Tree Service Site: • • Home | About Us | Services | Contact • Sub Pages For Each Service • City Tree Removal, City Tree Trimming, City Tree Cutting • City Stump Removal, City • Sub Pages For Each City Serviced • Sub City Tree Service, Sub City Tree Service, Sub City Tree Srv

  11. Responsive Website...

  12. Starts with your HomePage...

  13. And Your Menu...

  14. Calls To Action...

  15. Optimize Pages On Site For Conversion

  16. Setup for Conversion • Your website should have • Number in the TOP RIGHT Corner • Web Form where customer can request a quote / service call • Links to your Social Media Profiles (Facebook, Twitter, LinkedIn, Google+, etc) • Direct links to your online reviews / testimonials • Company Name, Address & Phone Number on every page of the site • PERSONALITY - Real Photos & Videos of you, your team, your trucks, etc • A clear explanation of WHY they should choose your company • Special Offers & Incentives to drive action • MOBILE READY Version for Mobile Visitors

  17. Setup for Conversion

  18. Setup for Conversion

  19. Navigation, Pages & Flow

  20. Setup for Conversion

  21. Must be mobile optimized

  22. Optimize For Google Maps

  23. Optimize For Google Maps HOW DO I GET RANKED ON THE GOOGLE MAP?

  24. Review Acquisition System

  25. Showcase Online Reviews

  26. Optimize Your Google Map Listing

  27. Build Inbound Links & Authority • Once the pages are built & Optimized it’s Links to the Page that determine Placement More than 70% of the battle is getting links. He who has the most QUALITY links WINS!

  28. Build Inbound Links & Authority

  29. Competitive Link Acquisition • Competitive Link Acquisition

  30. Consistently Create Fresh Content

  31. Get Active On Social Media • What is your #1 source of new business?

  32. Get Active On Social Media = More Repeat Business & More Referrals

  33. Get Active On Social Media • 1.6 Billion Users • Average user has 135 Fiends • Check’s in 6-9 X per day

  34. Track, Measure & Quantify It’s All About ROI • Watch Traffic Trends with Analytics • Track your online ranking for important Keywords • Consider call tacking phone number on site (in Graphics only).

  35. BONUS: Get Ready For The Phone to Ring

  36. Pricing Breakdown • SEO + Review Management - $1,000 Per month • SEO + PPC + Review Mgmt- $1,595 Per month • SEO + PPC + Review Mgmt + Facebook Posting + Re-Marketing- $2,395 Per month

  37. Where should you start… • Pay-per-click • Online Directories • Social Media & eMail • Website Setup Search Engines SEO / Organic Map Listings

  38. Understanding The Search Engines

  39. Organic Vs. PPC

  40. Tree Service Keywords Your City + tree service Your City + tree removal Your City + trimming Your City + tree company Your City + stump removal Your City + tree pruning Your City + tree service near me Your City + tree removal near me Your City + tree cutting Your City + tree companies Your City + tree contractor Your City + stump grinding Your City + tree planting Your City + tree climbing Your City + emergency tree service Your City + emergency tree removal Your City + commercial tree service Your City + residential tree service

  41. grow where do we from here?

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