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INFORMATION PROCESSING SCHEMA/SCRIPTS

INFORMATION PROCESSING SCHEMA/SCRIPTS. SCHEMA - DEFINITION. 1) Abstract Or Generic Knowledge Structure 2) Stored In Memory 3) That Specify The Defining Features and Relevant Attitudes 4) In Some Stimulus Domain 5) And Interrelationships Among The Attributes.

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INFORMATION PROCESSING SCHEMA/SCRIPTS

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  1. INFORMATION PROCESSINGSCHEMA/SCRIPTS

  2. SCHEMA - DEFINITION • 1) Abstract Or Generic Knowledge Structure • 2) Stored In Memory • 3) That Specify The Defining Features and Relevant Attitudes • 4) In Some Stimulus Domain • 5) And Interrelationships Among The Attributes

  3. SCHEMA ARE USEFUL IN THAT THEY: • Help structure, organize, interpret new information • Help in encoding, storage, and recall • Decrease cognitive effort (save cognitive time and energy) • Interpretative and inferential functions

  4. People’s understanding of the psychology of typical or specific individuals, • composed of traits and goals, • helps them to categorize others, • and to remember schema-relevant behavior. • PERSON-IN-SITUATION SCHEMA: highly rich in detail and available to for recall PERSON SCHEMA:

  5. SELF-SCHEMA: • General information about one’s own psychology makes up a complex, • easily accessible, • verbal self-concept • that guide information processing about the self.

  6. SELF-SCHEMA: Cont. • Our schema for self: • More familiar, affective, robust, complex, verbal self-portrait. • Our schema for others • areless familiar, • less accessible in memory, • less affective, simpler, • and more likely to be stored in image form.

  7. ROLE-SCHEMA: • Intergroup perception and stereotyping are affected by role schemas • that describe the appropriate norms and behavior for broad social categories, based on age, race, sex, and occupation.

  8. EVENT SCHEMA: • People’s prior knowledge of the typical sequence of events on standard social occasions • helps them to understand ambiguous information, • to remember relevant information, • and to infer consistent information where it is missing.

  9. Empirical Script Norms at Three Agreement Levels Dark Blue: Over 50% agreement Light Blue: 36-50% agreement Green: 20-35% agreement

  10. THEORY OF MINDFULNESS-MINDLESSNESS • ASSUMPTIONS: • (1) Similar actions can be accompanied by vastly differing cognitive activities • (2) Much that appears to be thoughtful, conscious, and intentional is in fact mindless

  11. Mindlessness Definition • “A state of reduced mental activity in which individuals process cues in a relatively automatic manner, without attending to novel aspects of those cues.” • (Fisk, Taylor, Crocker)

  12. WHEN ARE WE MINDFUL • (1) More Effort is demanded than originally imagined. • (2) External factors disrupt instantiation of scripts. • (3) External factors prevent completing of behavior. • (4) When Negative or Positive outcomes are sufficiently discrepant.

  13. *GREETING *INTRODUCTION Health Present Situation Reason for Presence Weather *CAPITAL LETTERS = over 65% of respondents stated action CAPITAL LETTERS = 50-65% of respondents stated action Underlined = 35-50% of respondents stated action Typed = 20-35% of respondents stated action Based on research by Kathy Kellermann & Scott Broetzmann THE INITIAL INTERACTION SCRIPT • INITIATION PHASE

  14. MAINTENANCEPHASE • Where Live • HOMETOWN • PERSONS KNOW IN COMMON • What do you do? • Education • Occupation • Social Relations • Compliments • Interests • Family • Sports

  15. TERMINATIONPHASE • Discuss Near Future Meeting • Evaluation of Encounter • Plan Future Meeting • Positive Evaluation of Person • Until Later • Reason for Terminating • GOOD-BYES

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