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The perfect match.

The perfect match. +. How do local bar patrons currently use Twitter? To what extent does the local bar-going population in Chapel Hill and Carrboro engage with bars on Twitter? What kind of tweets would bar-goers find useful or interesting?

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The perfect match.

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  1. The perfect match. +

  2. How do local bar patrons currently use Twitter? • To what extent does the local bar-going population in Chapel Hill and Carrboro engage with bars on Twitter? • What kind of tweets would bar-goers find useful or interesting? • Can incentives from bars influence Twitter interaction?

  3. 14-item survey • Nominal, ordinal and ratio questions • Structured response • Demographic, behavioral and preference info. • If respondents did not have a Twitter, survey ended

  4. The following bars were referenced in two structured response questions: Top of the HillKildare’sR&R Grill and BarEast End Martini BarGoodfellowsThe LibraryThe CrunkletonHe’s Not HerePantana Bob’sRec RoomCarolina Coffee Shop The Lodge BarAlphabet CityBub O’Malley’s The ThrillWest End Wine BarMilltownAcme Food and Beverage Co.Carolina BreweryLa Residence Others:SpeakeasyTyler’s TaproomFour CornersVespaLinda’sZog’sThe CaveJack Sprat

  5. Qualtrics Survey: • 53 collected online • 79 distributed in person (Thursday, March 22 at 10:30 pm) • East End, Alphabet City, The Thrill, Zog's, Goodfellows, R&R

  6. Expanded from UNC students to all downtown Chapel Hill bar-goers • Convenience • 129 responses • Mean (age): 22 • Median and Mode: 21 • 34% men, 66% women

  7. The big winners: Top of the Hill and R&R Grill • Word of mouth

  8. Given our sample and procedure, there are factors that may have affected the quality of our measurements: 1) Reliability 2) Validity • Sample, Time, Wording and Interpretation of survey, Group dynamics, and Demographics

  9. Main factor affecting reliability and the validity of our results is the time at which most of the surveys were taken1) 76 out of 129 total respondents • Target group

  10. Wording and interpretation of our questions 1) How many bars have you visited in Chapel Hill or Carrboro in the past month? (Check off) 2) How many times have you gone out in Chapel Hill or Carrboro in the past month? (Interval)

  11. Group Dynamics 1) Social Activity • Social Desirability Bias 2) Demographics • Similar Responses

  12. Whether other social media services (Facebook, Yelp, foursquare) could increase bar attendance in Chapel Hill • How city size affects the success of local businesses’ Twitter usage • Ex. NYC vs. Chapel Hill

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