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Sistem Informasi Untuk Teknologi Tepat Guna. Computer Network Research Group Institute Teknologi Bandung cnrg@itb.ac.id http://xxx.itb.ac.id/~cnrg/. Konsekuensi Teknologi Informasi. Budaya meng-global slide selanjutnya dalam bahasa Inggris. Mission.
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Sistem Informasi Untuk Teknologi Tepat Guna Computer Network Research Group Institute Teknologi Bandung cnrg@itb.ac.id http://xxx.itb.ac.id/~cnrg/
Konsekuensi Teknologi Informasi Budaya meng-global slide selanjutnya dalam bahasa Inggris
Mission To provide integrated, accessible pathways to information and services relevant to small- and medium-sized enterprises using technology
SCOPE If I dream on a “Indonesia Technology Network (ITN)” … How it would look like
Outline • The big picture • Benefit & Responsibilities. • Implementation, focus on • Membership development. • Network tools. • Marketing. • Evaluation. • Long Term Sustainability.
Resource By Region Resource By Type Resource By Expertise
Some References • Http://ctn..nrc.ca/ (Canada Technology Network) • http://astec.gov.au/astec.html (Australian Science & Technology Council) • http://ntd.intro.nus.sg/ (National Technology DataBank) • http://www.nalusda.gov/ttic/ (Technology Transfer Information Center)
Technology Behind It??? • Plain & simple Internet technology. • Heavy Electronic Mail Traffic. • Heavy Mailing Lists Discussions. • Bunch of Web servers. • Supported by Ring of Database Servers. • Physically connected networks.
Technology is only a tool! • Yes, technology is only a tool. • It is not the aim. • It is not the objectives. • Vision & Philosophy behind the activities are crucial!
Mission To provide integrated, accessible pathways to information and services relevant to small- and medium-sized enterprises using technology
The Need Dynamic economics constantly reinvent themselves and grow through innovation ..
The Need • Innovation “the process of turning an idea into a profitable product or service - the commercialization of invention” • dynamic economies grow through innovation. • Various services required to support innovation. • Large firms either have these in-house or know where to get them • SMEs tend not to have easy access. • ITN intend to address this “access gap”
Benefit (should be …) • A wider base of expertise on which you can draw to solve your; or your clients’; day to day inquiries. • A higher profile for your organization in your client communities. • Higher levels of service to your constituent communities. • Access to the national intellectual resources of the ITN with linkages to peer organizations (nationally & internationally). • Access to training, diagnostic / benchmarking tools, and communications vehicles produced under the ITN umbrella.
Responsibilities (should be ..) • Promote the Network and advertise yourself as part of it. • Respond promptly and effectively to client calls and referrals from other members. • Use entry-level needs assessment tools to help client identify areas in which assistance is required. • Refer clients to appropriate service providers and ensure that assistance is delivered in an objective, impartial manner. • Provide feedback to network managers. • Provide pathfinding services at no charge to the client.
Uniqueness of ITN (should be ..) • Nation-wide links between organizations and people advising SMEs on technology and related business needs. • Accessible, professional contact points - personal, confidential services. • Diagnosis of client problem. • Fast and easy access and referrals for SMEs. • Exploits Internet Technology.
Building the Network - Designing the Network • Organized several workshop to obtain input of clients and potential members. • Specific ideas on how to develop ITN • Build ITN to meet regional needs. • Network tools - directory of members. • Leading role of private sector on advisory boards. • Fees for some services. • Promote success stories.
Building the Network - Management • National and Regional Management. • Coordination Office. • National Advisory Board and Regional Boards. • Development of management policies and procedures.
Regional Coordination - Values • Diffusion - “If you have a Lemon, make Lemonade!” • Build “From the Ground Up …” • “Help Other Organizations Fly Their Flags Higher” • “Unity in Diversity” ITN is a National Brand with Regional Flavours.
Building a Regional Coordination Team • Understand “Coordination”! “(co-or-di-nate) … to bring the parts or agents of a plan, process etc. into a common whole, to harmonize” • The “Vision Thing” • Help Others Excel and Succeed • Build a “Team” • Organize, Enable, Empower, Support • “Lead” but don’t “Do” ..
Building a Regional Coordination Team • Know your environment! • Pick the Right Partners • Synergy, Common Cause, Special Focus. • Find Partners with Something to Prove. • Help Partner “fly their flags higher” • Build a small core team.
ITN Services to Members • Training and Orientation • Awareness Events • Diffusion Campaigns • Trade Show Support • Advertising Support • Newsletter Contributions • Partnership Conferences
Serving Clients - Small Business • Often “doesn’t know what it doesn’t know!” • is to small to have all the skills. • Needs a custom network of people and technology. • Needs a “diffusion campaign”
Phases of ITN Development • Scoping Phase • Identify Partners • Build Vision for Success • Proposal Phase • Design Project Components • Expand Partnerships • Identify Resources • Planning Phase • Build Task Oriented Teams • Detailed Planning • Sequential Implementation Phase • Implement, Evaluate and Plan
Proposed Implementation Focus • Membership Development. • Network Tools. • Marketing. • Evaluation.
Implementation: Membership • Recruitment. • Training. • Awareness of Network Resources and capabilities. • Network skills, use of network tools. • Diagnostic skills and use of diagnostic tools. • Effective use of communication channels.
Implementation: Network Tools • Electronic communication and information system. • Diagnostic programs. • International intelligence-gathering capabilities.
Implementation: Marketing • Grouping • the potential end-user clients from the SME community. • Organizations that may be recruited as members of the ITN. • The media and the general public.
Implementation: Marketing • Objectives: • To raise awareness and acceptance of ITN. • To advise prospective members about ITN. • To manage the expectations of ITN amongs the public and end-user clients. • To promote awareness of the ITN amongs policy makers and the public. • To promote general awareness of the urgent need for improved adoption of technology for increased competitiveness.
Implementation: Evaluation • Critical Success factor: • An expression by ITN Client Satisfaction. • Demonstrated improvements in linkages among client firms and among network members. • Recognition by clients, members, and the public. • The development of network infrastructure and operations with a clear identification of those elements that are self-sustaining.
Long-Term Sustainability • We have to ensure that the network continues to function, and to meet its goals after dedicated funding ends. • Evaluate those services that are self-sustaining. • Evaluate those services that should be sustained as core government services.