The Dynamic Enterprise Hospitality Vertical

1. The Dynamic EnterpriseHospitality Vertical Gagan Agarwal July 2008

2. Market Trends Impacting Hospitality Enterprises Globally Mobility Expected by your guests / customers Embraced by the workforce and contractors/ecosystem IP Transformation Everything is going digital & converging on IP Telephony, TV, AV, CCTV, BMS, Room Control, etc. Millenials Web 2.0 Knowledge sharing in employee-, contractors- and customer- defined ways New generation of workers, contractors and customers CIO Mandates Move from “No” to “How”? React to changing regulatory landscape

3. 2 The Dynamic Hospitality Enterprise

4. Keep it Simple – Converged and hi tech services but transparent to your GUESTS; Offer Green Solutions Offer Value-added services and green solutions for Satisfied guests Increase Guest Productivity delivering any service anywhere VIP Treatment and Always be available to your GUESTS Differentiate from competition through innovative and customized guest services Make the Guest Feel at Homeby catering to customer preferences and personalized needs Personalized Service through real time knowledge of customer preferences Empower staff with knowledge for personalized service Convergedbuilding controls, voice, video, data & energy efficient networks for operational efficiencies & savings Intuitive Hi Tech services and Guest entertainment Value added services personalized and actually valued by guest Boost Staff and Back office Productivity Centralized reservations for multiple properties offer options to keep the customer Directly connect Guests with hotel staff and services & automate room controls Customized services in room and different hotel locations Fast, Secured & Effective Responseand intuitive administrative tools The Dynamic Hospitality Enterprise Attract Guests Creates Loyalty New Revenue Improve Operations

5. 3 Alcatel-Lucent’s Hospitality Solutions Examples

6. The Dynamic Hospitality Enterprise Corporate Services Reservations & Guest Services Operations & Facilities IP Contact Center Business Applications GREEN-Oriented; Energy Management Significantly Low Power Consumption IP TV & Video IP Communication & UC Hotel or Group of Hotels IP Network And Security

7. Attract Guests & Generate New Revenues Better Guest ExperienceIn Room (Triple Play Solution) • Advanced Telephony Services TDM and/or IP / Wired and/or Wireless IP Entertainment Services Hi-Speed Internet

8. Attract Guests & Generate New Revenues Hotel Of The Future - Anywhere Hotel of the future - anywhere • IP transformation • Cost management though operational efficiencies • Best guest experience with IP applications (voice, data, video, etc.) Central Management Either provided by Alcatel or Business Partner Remote Access Firewall IP-Backbone • 7330 FTTN

9. Generate poste analogique New Revenue Ethernet ou WiFi 1 splitter modem DSL Data voix analogique Ethernet voix sur IP ISP Internet voix sur IP & data Ethernet Omniswitch GE 2 Ethernet Ethernet ou WiFi Data poste IP Touch IP DSLAM 7302/7330 voix sur IP & data 3 Peritel Ethernet ou WiFi Ethernet Ethernet STB Set-Top Box TV poste SIP Offer Triple Play With DSLAM -DSLAM & OmniPCX Enterprise Helps Offer Voice, Internet Access and IPTV Without Changing Wiring chambre PSTN E1/T1 OmniPCX Enterprise R É P A R T I T E U R Internet Billing 9 | Presentation Title | Month 2008

10. Improve Hotel Operations Schedule Conference Your Contacts/ Presence IM Logs Recordings Audio and Text Notification Location-Based Services Call a Contact AMDS (Voice Broadcast) WiFi Radio Initiate Video session NotificationServer Specific Alarm Fire OmniPCX Enterprise IM a Contact Fire Gas Detector Dry Contact Intrusion Detector Boost Staff Productivity • Fast & Effective Response to Guest Requests • Safety & Security Response

11. Improved Hotel Operations What’s Possible Today/Future: Centralized Control Over A Dynamic Communications Framework COMMUNICATIONS – Wired & Wireless Voice/Video/Data LIGHTING Schedules Occupancy Sensing Tenant Metering VIDEO SURVEILLANCECameras En/decoders NVRs POWER Distribution Usage Back-up Generation ALARM/ ACCESS CONTROL Badge Readers ID Management Intrusion Detection HVAC Performance Optimisation Boilers, Pumps, Fans Energy Control Air Quality INTERACTIVE COMMUNICATION SYSTEMS PA Systems Intercoms LIFTS Breakdown Maintenance Traffic Performance FIRE Fire, Life, Safety Event Management Central Monitoring & Control

12. Improved Hotel Operations Smart Hotel Operations: Notification Services Notification • Information broadcast in case of intrusion, emergency, service request, etc. • Workflow management • Audio and text messages with important information on wired and wireless terminals (WiFi and DECT) • Geo-location with wirelesstechnologies Audio and text notification WiFi DECT Notificationserver Specific alarm Fire OmniPCX Enterprise Fire Gas detector Dry contact Intrusion detector

13. 4 Hospitality Case Studies

14. Leading Luxury Boutique Hotel Group Leverages Alcatel-Lucent’s IP-Based Technology To Reinvent The Guest Experience Challenge: Disparate systems and operational inefficiencies; Constant quest to differentiate via technology Solution: End to end voice video data infrastructure involving OXE, CC, IP Phones, MTW, OmniSwitch, OmniAccess WLAN, OmniVista, CrystalSec Security, etc. Also included partner solutions - CFS (Fiber), New Voice (notification system) Benefits: Increased “ultimate” guest experience, lower opex and more efficient operations “Additionally, the new IP-based network, will provide Hampshire Hotels with distinctive benefits in all aspects of voice, data, video/entertainment, security, and services resulting in fundamental market differentiation.” “The Alcatel-Lucent IP solution lets us offer our guests the highest level communications experience. Leveraging the full breadth of the Alcatel-Lucent portfolio, and open standards based technology, we will be able to deliver futuristic services today while staying ahead of the curve for tomorrow’s innovative communications enhancements.” -- Riyaz Akhtar, Executive Vice President for Development at Hampshire Hotels & Resorts

15. Guests & Staff Enjoy “Freedom To Roam” Enabling Competitive Transformation Of A Dynamic Hospitality Enterprise Challenge: Need to provide very high quality, reliable and secured voice and data wireless access throughout entire complex Solution: OmniPCX Enterprise, 200 IP Phones and 200+ WLAN Benefits: Full VoIP and data access to hotel guests throughout the stay and freedom to roam with wireless voice throughout the property, along with wired and wireless internet access throughout. Technological capabilities play a key role in marketing of new luxury hotel “People today are used to working in a mobile environment. They want to have that freedom and flexibility to use the internet or make a call wherever they are. The technology is a part of the whole the Luxe Manor experience.” “We are totally reliant on the wireless network to support the voice and data services... We wanted something that would be cost-effective to deploy … and one that would act as a platform that we could build upon.” Allan Strahle, General Manager of The Luxe Manor

16. Leading Business Hotel Leverages Alcatel-Lucent Technology To Differentiate In Highly Competitive Business Market Challenge: Differentiate in a highly competitive business market via advanced comm. & offering always on anytime, anywhere connectivity for best guest experience Solution: 1 touch access anywhere; Hotel wide wireless broadband & superior quality VoIP - OXE, OmniSwitch, OmniAccess to support Wi-Fi, data and VoIP; OmniTouch CC; LAN telephony (IP server, IP / Wi-Fi phones with XML value added applications Benefits: Reliable & seamless voice roaming throughout hotel; Single contact point with one touch, 24 hours, from any phone in the hotel “Seamless communication is a key component to providing superior service. In the hotel business, human interaction is what we do well. Through this technology platform provided by Alcatel-Lucent, our guests are now able to communicate their service requests via 1 Touch and simultaneously, it allows hotel personnel to further enhance service levels at a quicker response rate.” -- Melvin Lim, General Manager of M Hotel

17. 5 Customer References

18. Our Valued Customers

19. Aqua Cancún Hotel haschosen Alcatel-Lucent to deliver best value in IP Telephony hospitality applications. With 1.000+ IP Phones and full XML ready phones available at rooms Casa Andina Hotel haschosen Alcatel-Lucent to deliver best value in IP Telephony hospitality applications. With 300+ IP Phones with XML App up & running The Case For The Dynamic Hospitality Enterprise Park Plaza, County Hallhotel in London relies on ALU’s latest IP technology for best guest service, making its staff “always available,” while also having improved overall operational efficiency Amara Sanctuary Resortrelies on ALU’s latest technologies to offer highest possible service to guests and complete wireless internet access and xml based services throughout the property

20. 6 Ecosystem Partners

21. A Rich Ecosystem To Support Dynamic Hospitality NeedsOpenness At Your Service • Hospitality • Phones, Alarms, XML • A rich Eco-system to support hospitality needs • Hotel PMS link & Call Accounting • Mobility …and continue to strengthen it

22. 7 Close

23. The Dynamic Enterprise: Solutions Hospitality NETWORK PEOPLE Ultimate and differentiated guest experience by creating a dynamic communications framework to connect NETWORK, PEOPLE, PROCESSand KNOWLEDGE • Enable delivery of best-in-class guest services regardless of location • Personalized, integrated and flexible voice, video, data/high speed services and applications • Enhanced comfort and safety • Efficient operations bringing right people together at the right time • Improved customer loyalty • Positively impact your hospitality enterprise’s top and bottom line PEOPLE: Productivity PEOPLE: Productivity Always-on, secured, converged, energy efficient integrated communications infrastructure • Triple Play Solutions • IP and TDM voice support • High Speed Internet / Data (wired/wireless) • Services (and easy billing options) IP-based Video and Entertainment • Triple Play Solutions through DSLAM • Integrated Building Controls Security, location and notification Services Mobility – anytime, anywhere communications Web services and identity management Green / Energy Management Improved Guest Experience and Boost Staff Efficiencies and Productivity Increased guest productivity by delivering any service anywhere – in room, outside Guest VIP treatment through IP Touch/XML applications/Softphone on TV Personalized value added services (eg, Skype) Fast, efficient response to guests – Always available via DECT/WiFi phones, MTW, RFID Boost staff productivity / Share necessary info Contact Center solutions connecting people Presence, location and notification services Strong Services capabilities of Alcatel-Lucent NETWORK: Continuity KNOWLEDGE Guest Knowledge Driving Loyalty and Retention Guest preferences knowledge before arriving at the hotel Enhanced guest experience –reduced time for reservations and guest needs resolution My teamwork – presence information of staff to supervisors; Collaborate for success Customized and personalized services in room and other locations (eg, IPTV oriented services) Leverage the global knowledgebase of Alcatel-Lucent PROCESS Centralized & Integrated Operations Centralized reservations systems (real time optimization of contact center resources) Connecting multiple properties Content-aware, real-time policies and data federation capabilities across networks Directly connect guests to hotel staff/services and offer 1 Touch service XML interfaces in a PBX/IP Phones driving enhanced guest experience Automated room controls for green and efficient energy management Central monitoring and control 23 | Office Communication Solutions 2008 | April 2008 23 | Office Communication Solutions 2008 | April 2008

24. AnnexAdditional Hospitality Solutions Gagan Agarwal July 2008

25. Attract Guests & Generate New Revenues Click-to-connect Better Guest Experience & New RevenueIn Room – IP Entertainment Services IPTV / HDTV – IP Based Entertainment • Integration of telephony access with Broadcast TV, VOD, Internet TV and Gaming (Triple Play Integration) • Softphone on TV and User friendly telephony control from TV remote, with “click to connect” allowing direct call to those services from the TV • Best voice quality from IP Touch • iPod and other device integration • Web browsing and email (PC or TV) IPTV integration simplifies communications by extending them to the television set –Offering for instance interactive menu with concierge service: catering, laundry, guest service, reception

26. Attract Guests & Generate New Revenues Web 2.0 & Social Networking has led Guest expectations to rise!Offer High Speed Internet Service to attract guest & create loyalty Offer a Mix of Free to Guest/Visitor and Billable Services • End-to-end Wired and wireless Access • Distinguish between hospitality guests and pay per use visitors • Throttle bandwidth based on individual guest demand • Quality of service (QoS) options for online access to: • Gaming / betting • Music • Video • Collaboration (e.g. web and video conferencing, file sharing) • Corporate VPN services

27. Create Loyalty Better Guest ExperienceAdvanced Telephony Services EXAMPLE OF A LUXURY SUITE CONFIGURATION • Door Camera/intercom • Wall mounted 4008 Added Guest Value: • Full guest information on IP Touch and total mobility • - Bluetooth handset • - Mobile IP Touch • Using XML applications such as • - Guest Entrance surveillance • - Hotel Directory Online • - Integrated High speed • - etc. • Softphone on TV • M IP Touch • 600 • Hotel • Directory