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Back to Recruiting Basics. www.sgatalent.com. Back to Recruiting Basics.
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Back to Recruiting Basics www.sgatalent.com
Back to Recruiting Basics Lately all the hype has been around social media, online research, “sharp” recruiting tools, job boards, etc… All good, but are we forgetting the value of traditional research such as Telephone Research and Passive Candidate Search? One discipline should not preclude another. Don’t let the best candidates slip through you search! Learn how to gain “a bird’s eye view” of the potential talent pools, how to recruit with knowledge and how to find the candidates you and your company are looking for – today, tomorrow and into the future. www.sgatalent.com
Recruiting is a Process. You Need to Know Where You are Going so You Can Get There.Traditional Research is a Method that Should be Part of the Process. The Process Ideal Candidate Presenting Research Qualifying Networking Recruiting www.sgatalent.com
Benefits of Traditional Research • Potential Candidates for Today and Tomorrow. • Bird’s Eye View of the Potential Talent Pool. • Gain Strategic Industry Insights & Knowledge. • Makes You the Expert. • Intelligence that can Help with Making Better Hiring Decisions www.sgatalent.com
The Definition of Traditional Research A method of obtaining contacts from companies of interest at the right level in the appropriate function. www.sgatalent.com
Traditional Research Process • Target List • Titles of Interest • Internet Research/Recruiting Resources • Telephone • Paper & Pen • Computer www.sgatalent.com
You Know Who You Are Looking For Vice President, Sales Regional Sales Director District Sales Manager Territory Manager Sales Representative Vice President, Marketing & Advertising Director, Advertising Director, Marketing Brand Manager Associate Brand Manager Vice President, Store Operations Regional Manager Area Manager District Manager Store Manager Assistant Store Manager Associate www.sgatalent.com
Chiquita Conagra Cott Diageo Dr. Pepper-Snapple Estee Lauder General Mills Hershey Jones Soda Kellogg Kraft L’Oreal National Beverage Nestle Sara Lee Consulting Companies Best of Breed Companies Campbell Soup Procter & Gamble Johnson & Johnson Clorox Target List Example www.sgatalent.com
Target List Suggestions • Competitors • Best of Breed Companies • Back Yard Warriors • Companies that the Team has had Prior Success Recruiting From www.sgatalent.com
What’s in a Title? • Titles Vary from Company to Company and Industry to Industry. This is the time when you need to know “Who” you are looking for and what they do! www.sgatalent.com
Internet Research/Recruiting Resources www.sgatalent.com
Traditional Research Involves the Use of the Telephone Note Your Research Results www.sgatalent.com
Let’s Find Store Managers • Research Strategy • Traditional Research • SGA ExecutiveTracker (Paid for Subscriptions) • LinkedIn • Internet Search (Google, Yahoo!, etc.) • Internal Database www.sgatalent.com
Let’s Find Brand Managers & Marketing Professionals Most of these Individuals are not found on the Internet and if they are they need a lot of verification. • Research Strategy • Traditional Research • SGA ExecutiveTracker (Paid for Subscriptions) • LinkedIn • Internet Search (Google, Yahoo!, etc.) • Internal Database www.sgatalent.com
Organizational Chart Example www.sgatalent.com
Excel Spreadsheet Example www.sgatalent.com
Traditional Research Best Impacts the Recruiting Process • It is More than Just a Name • Creates a Call List of Potential Candidates • Shows Reporting Relationships Up and Down the Organization • Shows the Potential Talent Pool • Builds Long-Term Creditability - Making the Recruiter the Expert • Uncovers Passive Candidates not Always Found on the Internet or in Other Research Tools • Creates a Proactive Recruiting Process • Creates Efficiency www.sgatalent.com
Beyond Just Recruiting • Traditional Research can be reused: • Competitive Intelligence • Diversity • Talent Management & Internal Assessment www.sgatalent.com
Thank You Sheila Greco President/CEO Sheila Greco Associates, LLC (518) 843-4611 www.sgatalent.com www.sheilagreco.com www.sgatalent.com