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Branding the Writing Center

Branding the Writing Center . Defining a Branding Strategy Across Multiple Centers . Brand Definition. A brand consists of the different methods used to connect multiple locations, services, etc., together in a coherent manner. Brands are used to identify things, people, places, and services

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Branding the Writing Center

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  1. Branding the Writing Center Defining a Branding Strategy Across Multiple Centers

  2. Brand Definition • A brand consists of the different methods used to connect multiple locations, services, etc., together in a coherent manner. • Brands are used to identify things, people, places, and services • Branding can make or break an organizations outreach attempts

  3. What is Unique About MSU • We have many locations spread across campus • These locations have the tendency to serve specific communities as well as the general public

  4. Rhetorical Situation Exercise

  5. Best Practices • Bookmarks • Orientation • Consistent wording • Clean Logo • Slogan • Specific Fonts • Thoughtfulness • Campaign • “we are in your neighborhood”

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