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Magazines MARKETING DATA

Magazines MARKETING DATA. ２００４ ＪＭＰＡ Japan Magazine Publishers Association. Japan Magazine Publishers Association (JMPA) was established on January 30, 1956 to promote Cultural development, raise publishing ethical Standards and promote common interests.

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Magazines MARKETING DATA

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  1. MagazinesMARKETINGDATA ２００４ＪＭＰＡ Japan Magazine Publishers Association

  2. Japan Magazine Publishers Association (JMPA) was established on January 30, 1956 to promote Cultural development, raise publishing ethical Standards and promote common interests. The Association was incorporated in December of the same year and has since evolved into the most Influential organizations in magazine publishing industry.

  3. As of October 2004 there were 92 members of the JMPA. All members are influential magazine publishers, and the combined circulation of association members’ periodicals Accounts for more than 90 percent of the total Japanese magazine circulation.

  4. 年 月刊誌 週刊誌 雑誌合計 85 7,427 2,699 10,126 86 7,597 2,895 10,491 87 7,850 2,961 10,811 88 8,360 3,071 11,430 89 8,555 3,360 11,916 90 9,069 3,569 12,638 91 9,524 3,817 13,341 92 10,066 3,857 13,923 93 10,828 4,038 14,865 94 11,093 ▲ 3,957 15,050 95 11,352 4,075 15,427 96 11,692 ▲ 3,940 15,632 97 11,699 3,945 15,644 98 ▲ 11,415 ▲ 3,900 ▲ 15,315 99 ▲ 10,965 ▲ 3,707 ▲ 14,672 00 ▲ 10,736 ▲ 3,524 ▲ 14,261 01 ▲ 10,374 3,419 ▲ 13,794 02 ▲ 10,194 3,422 ▲ 13,616 03 　　▲　9,983 ▲ 3,239 ▲ 13,222 表Ⅰ-1出版物販売金額（推定）

  5. （万冊） 年 月刊誌 週刊誌 雑誌合計 85 174,347 132,269 306,616 86 176,633 140,953 317,586 87 180,372 141,221 321,593 88 194,091 143,333 337,424 89 196,041 152,361 348,402 90 202,435 156,457 358,892 91 207,282 162,353 369,635 92 213,219 162,986 376,205 93 224,623 165,762 390,385 94 226,641 ▲ 161,290 ▲ 387,931 95 227,587 163,473 391,060 96 230,793 ▲ 155,523 ▲ 386,316 97 ▲ 229,798 ▲ 151,572 ▲ 381,370 98 ▲ 226,256 ▲ 146,055 ▲ 372,311 99 ▲ 215,889 ▲ 137,811 ▲ 353,700 00 ▲ 210,401 ▲ 130,141 ▲ 340,542 01 ▲ 203,928 ▲ 124,687 ▲ 328,615 02 ▲ 200,077 ▲ 121,618 ▲ 321,695 03 ▲ 194,898 ▲ 112,714 ▲ 307,612 表Ⅰ-2　出版物販売部数（推定）

  6. Year Number of Titles Number of Copies Monthlies Weeklies Monthlies Weeklies 97 3,226 92 3,311 1,879 98 3,271 88 3,224 1,825 99 3,305 89 3,091 1,724 00 3,336 97 2,963 1,658 01 3,360 100 2,891 1,608 02 3,383 106 2,832 1,573 03 3,443 111 2,820 1,491 (millions) Source: “ 2004 Shuppan Shihyou Nenpo” The Research Institute for Publications MAGAZINE CIRCULATION

  7. 日本の雑誌市場の特徴 • 販売部数と販売額の低迷 • 10年前の水準に戻る（７年連続のマイナス） • 日本の景気と連動 • 高返品率 • 定期購読の低下 • 若年人口減少、少子高齢化社会突入 • 雑誌低迷の要因は複合的

  8. 最近の傾向 • 月刊誌が伸び、週刊誌が不振 • 返品率、過去最高（34％） • 中小書店廃業、大手書店の増加 • コンビニエンスストアの横這い傾向 • 若年層の消費力低下、中高齢化層への期待 • 情報化社会、インターネット、携帯電話 • 相次ぐ創刊誌活動（雑誌の寿命）、発行点数 • ブランド志向と広告への期待増 • 景気回復、雇用情勢の改善、消費活発化

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