80 likes | 244 Views
Martial Arts Online. TEAM 4: Ben Schiller Jeff Creeger Chad Enderle. Introduction. Executive Summary Analysis Ben Schiller Database Demonstration – Tables and Queries Jeff Creeger and Chad Enderle Website Demonstration – All levels, Product Page, and Cart Ben Schiller.
E N D
Martial Arts Online TEAM 4: Ben Schiller Jeff Creeger Chad Enderle
Introduction • Executive Summary Analysis • Ben Schiller • Database Demonstration – Tables and Queries • Jeff Creeger and Chad Enderle • Website Demonstration – All levels, Product Page, and Cart • Ben Schiller
Demands of the Market • Ease of access. Martial arts trainers and their training facilities are not in the business of selling martial arts equipment. They want an easy way of getting their supplies so they can move on to what they do, martial arts. • Competitive Costs / Incentives. Customers want a reason to change business suppliers. While they might not understand all aspects of business, they understand a good offer when they see one. • Thorough product descriptions. Our customers are very picky when it comes to what they buy. When they practice with weapons during potentially dangerous techniques, they want to know exactly what tools they are using.
Objectives • Fast, reliable delivery standard • Reliable, easy to use web interface • Steady growth in the affiliation program • Reasonable prices along with in-depth descriptions and pictures to help customers chose the perfect product • Establishment of a unique, friendly, and efficient relationship with customers
Mission • The martial arts, as a sport and pastime, are growing in popularity. Martial Arts Online has the goal of providing customers with an efficient and friendly way of obtaining their martial arts supplies. Unique incentives, such as the dojo locator and affiliate program, will be offered to attract business and also help promote the business of our customers.
Risks • Will demand be enough to meet our sales requirements? • Will dojos and other training centers be willing to change from their current suppliers? • Will incentives such as the affiliate program, dojo locator, and reliable delivery be enticing enough to attract customers?