A New Docu -Series

1. 6th Sense Media Consulting margielewis@6thsensemediaconsulting.com www.6thsensemediaconsulting.com 415-515-6711 A New Docu-Series

3. The Proposal

4. In this unique program you will see the real impact of nutrition on our teens’ brains, behavior and performance.

5. Experts in the field of brain health agree that we are in crisis.

7. The First Lady has taken an interest in the impact of school food. “30 million American children get the majority of their calories from foods they eat at schools.” Michelle Obama

8. Our program addresses the nutritional needs of “at risk” teens, at the end of their options and empowers them.

9. Follow along as teens in school learn about the impact of nutrition on their brain. Watch their progress and challenges episode by episode.

11. This docu-series chronicles the process of: • Re-making school lunches for optimal brain/body nutrition • Re-designing school cafeteria for environmental harmony (budget dependent)

12. Re-making school lunches for optimal brain/body nutrition • Brain and nutrition curriculum • Scratch-cooked by chef with student assistance • Made with nutritious organic ingredients

13. Recent brain research shows: • The brain controls all human development and behavior • Nutrients play a major part in brain health • The junk food diet damages our physical health and our brain health contributing to: Lower academic performance Learning disabilities Negative emotions Crime & delinquency Drug abuse & addictions

14. Public Health Crisis • Modern ‘western type diets’ are damaging to public health • Nutrition affects mental health and performance throughout a person’s lifetime Dr. Alex Richardson “Food and Behavior a Critical Overview” “the CDC stated that the children who will get diabetes will be the first generation in our country’s history to die at a younger age than their parents…” Chef Ann Cooper, the Renegade lunch Lady

16. When junk food was removed and replaced with healthy options • 1 million students in New York City schools (1979-1984 ) • Academic performance rose to 47% in first year and up to 55% after four years • *Anthony Elementary School in Leavenworth, KS (2003-2005) • Kansas Assessment test scores rose from 10th in district (last place)to 1st in Math and 2nd in English Dr Stephen J Schoenthaler presentation to The Dietary Research Foundation, Georgia 1/5/2011

17. Browns Mills Elementary School became a sugar-free zone ten years ago. Benefits: • Disciplinary incidents fell by 25%. • Counseling referrals dipped 30% in 6 months. • Standardized test scores rose 15% in Reading. • Browns was named a National Blue Ribbon school and a Georgia school of excellence in 2005.

18. Recommendations for a Healthy Diet • World Health Organization (WHO) recommends only 10% of daily calories be from sugar • Drastically reduce fats and sugars • Increase whole foods/grains • Increase fruit and vegetables WHO, 1991: Diet, Nutrition and the Prevention of Chronic Disease Dr. Alex Richardson – Stress, Anxiety and Depression: Can Diet Make A Difference? presentation at FAB Bristol Conference 6-10-2010 Dr. Pauline Emmett – The Importance of Mother’s Diet on Children’s Development presented at FAB Bristol Conference 6-10-2010

19. Redesigning school cafeteria for environmental harmony (budget dependent) • Create the change by • changing lighting • painting • changing and repositioning furniture

20. Each episode will be crafted  in collaboration with the school community Crew travels to different schools in diverse communities Each show features students and faculty from selected schools The unique stories of each school are highlighted and told through voices of each school community Follow-up visit reports results

22. Target Audience Mass appeal to a diverse multigenerational audience.

23. Potential Sponsors Kashi Stoneyfield Farms Electric/hybrid car companies , etc. Green energy companies Benjamin Moore/Aura environmental paint Other green companies

24. Audience Appeal In the past five years there has been an explosion of interest in food and nutrition. Dietitians are featured in popular magazines like Glamour and are hosting television shows such as Honey We’re Killing the Kids! According to data, consumers are interested in health 76% of shoppers said they want to learn more about cancer-preventing chemicals in foods 

25. Food Network Shows • Attracting the largest audiences ever onthe network • Network owner requesting higher fees from cable system operators based on success of shows. • Ratings rose 20% in 1 year • 55% audience increase in ages 18-49 • Targeted by Advertisers up 79% in last 5 years

26. “What is the best part of Jamie Oliver's ‘Food Revolution’? • The recipes - 4% • Jamie himself - 26% • Seeing how people change their habits - 36% • Learning the changes I can make - 33%”

27. Proposed Timeline Film the pilot this fall in September and October. Revisit the school and evaluate results of program in December/January 2012. Have edited pilot ready for presentation early in the new year.

28. How Can You Help? Help fund/sponsor/supply the pilot. Make referrals to possible funders/sponsors/suppliers. Spread the word about Re-Make My Lunch! Donate on website: www.6thsensemediaconsulting.com