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ADVERTISING

ADVERTISING. Advertising Aim Pros and Cons of Advertising Propaganda Techniques. What you wear. Think about … . The perfume you use. The meals you eat. The person you vote for. The car you drive. Do you really like them , or have you been influenced by ADVERTISING?.

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ADVERTISING

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  1. ADVERTISING Advertising Aim Pros and Consof Advertising Propaganda Techniques

  2. Whatyou wear Thinkabout… The perfumeyouuse The mealsyoueat The personyou vote for The caryou drive

  3. Do youreallylikethem, or haveyoubeeninfluencedby ADVERTISING?

  4. Advertising is a strategy for companies to support and sell their products. • Propagandists simply want people to believe the messages being sent. Historyof Advertising

  5. Advertising iseverywhereyou turn!

  6. Italy Advertising Spending Share, 2012

  7. Advertising Sales

  8. Pros • Provides information tocustomers • Customers can makebetterchoicesaboutwhattobuy • Fasterscompetition • The willingnessof the firmtospend a largeamountofmoney on ads can itselfbe a signaltocustomersabout the quality Cons • Muchadsispsychologicalratherthan informative • Manipulatespeople’s taste • Impedescompetition • Causesconsumerstoperceivedifferencesbetweenproductsthat do notreallyexits Propaganda techniques

  9. Propaganda Techniques • Transfer • Pinpointing the Enemy • Testimonials • GlitteringGeneralities • PlainFolks • Bandwagon

  10. It is an attempt to make the subject view a certain item in the same way as they view another item. By linking an item to something the subject respects or enjoys, positive feelings can be generated for it. Partnership between Ikea, a Dutch company thatdesignes and sellsready-to-assemblefurniture, and WWF (World Wide FundFor Nature). Transfer Back to propaganda techniques

  11. Testimonials Is a technique which attempt to connect a famous or respectable person with a product or item. Nuetella, lovedbymillionofItalians, hasbeenpomotedby the Italian National Footbal team as the “champions’ snak”. Back to propaganda techniques

  12. PlainFolks The plain folks device is an attempt by the propagandist to convince the public that his views reflect those of the common person, and that they are also working for the benefit of the common person. Back to propaganda techniques

  13. Watch the Video Pinpointing the Enemy This is an attempt to simplify a complex situation by presenting specific groups, persons, or objects as the enemy. CompetitionbetweenMac and Pc Back to propaganda techniques

  14. GliteringGenealities It is a technique, used during political campaigns, that uses a language associated with values and beliefs deeply held by audience. Back to propaganda techniques

  15. Bandwagon Bandwagon is an appeal to the subject to follow the crowd and to join it because others are doing so as well. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. Back to propaganda techniques

  16. Whenyou are considering a choice betweenproducts, services or people, DO NOT choose on the basisoffamiliarity, youwillletmarketers decide foryou!

  17. The End Colucci Chiara

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