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THE CULTURAL GENERATIONSTHE LOST GENERATION 1883-1900FOUGHT IN WORLD WAR !THE GREATEST GENERATION 1901-1930“THE ROARING 20’S “THE SILENT GENERATION AGES 65-80BORN DURING THE GREAT DEPRESSION & RAISED DURING WORLD WAR !!THE BABY BOOMERS AGES 50-65BORN AFTER WORLD WAR !!GEN X AGES 34-50GEN Y AGES 18-3418—24 SCHOOL GROUP 25---34 WORKING GROUPGEN Z AGES 17 & UNDER
CHARACTERISTICS OF GEN Y( THE FASTEST GROWING SEGMENT OF TODAY’S WORKFORCE )TECH SAVYPOSSESS A DIFFERENT SKILL-SET THAN OLDER GENERATIONSACHIEVEMENT ORIENTEDHAS HIGH EXPECTATIONS & SEEKS OUT NEW CHALLENGESDESIRES MEANINGFUL WORK & A SHARP LEARNING CURVE CONFIDENT & AMBITIOUS BUT ALSO TEAM ORIENTED COMMITTED, LOYAL & WANTS TO BE INCLUDED & INVOLVEDDESIRES TO CONTROL THEIR OWN LIVES & EXPRESS THEIR INDIVIDUALITYWANTS MENTORS FOR GUIDANCE SEEKS “REAL TIME” FEEDBACK WANTS FLEXIBLE HOURS & LIFE BALANCE VALUES COMPANIES THAT ARE MORALLY RESPONSIBLE & STAND BEHIND THEIR PRODUCTSCOMMITTED TO A “GREEN” LIFESTYLE
GEN Y CONCERNSFINDING AN OPPORTUNITY THAT SUITS THEIR UNIQUE CHARACTERISTICSJOBS NORMALLY REQUIRE 3 TO 4 YEARS OF TRAINING BEFORE A PERSON CAN BE CREATIVE & PRODUCTIVEMOST TEACHERS & SUPERVISORS DO NOT POSSESS THEIR SKILL-SETMOST JOBS ARE CONFINING & LIMITINGJOBS TYPICALLY DO NOT PROVIDE LIFE BALANCEACCORDING TO *FRANK LUNTZ, THE PARENTS OF GEN Y BELIEVE THAT GEN Y IS THE FIRST GENERATION THAT DOES NOT HAVE A BRIGHTER FUTURE THAN THEIR PARENTS* NOTED AS ONE OF THE TOP 50 MOST INFLUENTIAL AMERICANS & ONE OF THE TOP 4 RESEARCH MINDS IN AMERICA
GEN YCONSUMABLE PRODUCT PURCHASESENERGY, HEALTH & WEIGHT MANAGEMENT—LARGEST CONSUMERS OF ENERY PRODUCTS, PROTEIN POWDER, NUTRITIONAL BARS & WEIGHT MANAGEMENT PRODUCTS & SUPPLEMENTS*SKIN CARE— AGES 18-24 CLEANSERS, EXFOLIANTS,TONERS & ACNE SYSTEMS AGES 24-34 MOISTURIZERS, CLEANSERS, EYE CREAM, TONERS, MASKS, ACNE SYSTEMS & MICRODERMABRASION SYSTEMSCOSMETICS—MASCARA, EYE SHADOW, LINERS & PENCILS, LIP GLOSS, FOUNDATIONS, POWDER BLUSHERS & BRONZERS*NOTE—GEN Y PURCHASES MORE SKIN CARE THAN COSMETIC PRODUCTS
WHY AMWAY ???1. AMWAY’S GROWTH IS ACCELERATING2. AMWAY IS PREPARING FOR THE NEXT 50 YEARS3. TECHNOLOGY—SKILL SET4..THE RIGHT CONSUMABLE PRODUCT FIT5. AMWAY STANDS BEHIND THEIR PRODUCTS—6 MONTH GUARANTEE 6. SHARP LEARNING CURVE 7. QUICK RESULTS COMPARED TO JOBS & OTHER BUSINESSES8. “REAL TIME” INFO & FEEDBACK / *BILL GATES 19999. TEAM APPROACH---INCLUDED & INVOLVED / LOYALTY10. CONTROL OF THEIR FUTURE11. MENTORSHIP FROM PROVEN LEADERS12. LIFE BALANCE---FLEXIBLE HOURS / RESIDUALS13. SIGNIFICANCE---MEANINGFUL / INDIVIDUALITY14. “GREEN “ PRODUCTS15. NOT CONCERNED ABOUT FALSE NEGATIVES---”REAL TIME” INFONOTE: 42% OF ALL NEW US IBO’S ARE GEN Y*THE DIGITAL NERVOUS SYSTEM: WHEN THINKING & COLLABORATION ARE SIGNIFICANTLY ASSISTED BY COMPUTER TECHNOLOGY
MASSIMO, SUPHAT & TOM WITH PETEAT SKI SEMINAR IN ITALIAN ALPSALL STARTED AS GEN Y
SUPHAT, NHU, ELSY, TOMFLYING HIGH AT DIAMOND MTG IN THAILANDGEN X NOW, STARTED AS GEN Y
BANK, AGE 23, BANGKOK, THAILAND PLATINUM—FULL TIME AMWAYANNOUNCING EMERALD GOAL AT LC MTG IN JANUARY WITH HIS LEADERS ON STAGE
HOME MTG IN OUR NJ HOME USGEN Y GROUP CURRENTLY IN PLATINUM QUALIFICATION
ENRICO CRUZ, AGE 23, PHILIPPINESSHOWN STARTING A HOME MTGJANUARY WAS FIRST FULL MONTH--- SPONSORED 2 & HIT 3%
GAIL CRUZ, AGE 26, PHILIPPINESWITH UPLINE HAZEL DELA CRUZ CONDUCTING AN ARTISTRY PRESENTATIONJANUARY WAS FIRST FULL MONTH--- SPONSORED 2 & HIT 3%
VAIHAV, AGE 23, GURGAON, INDIAWORKS FOR A SERVICE COMPANYWITH PETE AT THE OCTOBER ALL ASIA LEADERSHIP SEMINAR IN THAILAND
NEHA, NOIDA, INDIA, AGE 25ARCHITECTMAKING CALLS—SPONSORED 5 IN JAN
PLATINUM STEFANO MIRABELLO, ITALY COUNSELING GEN Y CATALIN & MYHAELA
A. J. BOYD, AGE 30, ENGINEERARLINGTON, VA, USA12%, LEADER’S CLUB
DOUGLAS STRACHAN, AGE 23, MANAGER TRAINEEALYESSA TIGAR, AGE 18,PSYCHOLOGYSTUDENTLONDON, UKJUST JOINED --- ATTENDING WES
TOM & OLGA CHARLTON, AGES 23 & 24STUDENT & TEACHERMASS., USATOM’S GRANDFATHER, ART CHARLTON, WAS THE 2ND CROWN IN THE BUSINESS
LORENZO ROSSO, AGE 22, SALES REP LATINA, ITALYSHOWN WITH HIS SISTER ARIANNA18% LEVEL
STAVARACHE FAMILY, ROMANIA—FLORIN, STEFANIA AGE 17, STEPHAN AGE 13, (LILI TINCU), GABRIELAWON CONTEST FOR THE HIGHEST PERSONAL PV IN THE 1ST 4 MONTHS OF THIS FISCAL TEAR
HOA, AGE 23, HO CHI MINH CITY, VIETNAM ENGINEERSILVER PRODUCER
LUAN, AGE 24, HO CHI MINH CITY, VIETNAM BANK EMPLOYEESILVER PRODUCER
RICARDO MALDONA, AGE 19, LATIN AMERICANEW RUBYMAKES MORE MONEY THAN HIS PARENYS