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TITLE HERE Other Details Here. Helping staff reduce carbon at home – How different CSR programmes create value David Symons, Director WSP. www.wspenvironmental.com. Personal carbon allowances. What is it? How does the WSP scheme work? Do personal carbon allowances change behaviour?
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TITLE HERE Other Details Here Helping staff reduce carbon at home – How different CSR programmes create value David Symons, Director WSP www.wspenvironmental.com
Personal carbon allowances • What is it? • How does the WSP scheme work? • Do personal carbon allowances change behaviour? • Does the concept have wider application?
Personal carbon allowances provides equity. • You set the scope of the allowances • Agree what the allowance should be • Provide a framework to track emissions • Those under their allowance can sell their allowances • To those who have emitted more.
This is what we’ve set up in WSP • A FTSE350 business • One of the world’s top five environmental and sustainability consultants • HQ in London with international operations
This is how WSP’s PACT scheme works • A VOLUNTARY personal carbon trading scheme for staff. • Designed and delivered on a highly professional basis • We set a 5 TONNE ANNUAL carbon allowance
Pioneers Club membership provides a ready made staff engagement programme, well thought through and well delivered. • Marketing materials to promote PACT to your teams.
This is how WSP’s PACT scheme works • A VOLUNTARY personal carbon trading scheme for staff. • Designed and delivered on a highly professional basis • We set a 5 TONNE ANNUAL carbon allowance • Staff track their DIRECT emissions on a quarterly basis on www.wsppact.com
This is how WSP’s PACT scheme works • A VOLUNTARY personal carbon trading scheme for staff. • Designed and delivered on a highly professional basis • We set a 5 TONNE ANNUAL carbon allowance • Staff track their DIRECT emissions on a quarterly basis on www.wsppact.com • Staff who are under their allowance receive a bonus payment of 5p per kilo up to £100. Staff who have used more than their allotted share of carbon pay into the scheme. • The scheme is based on TRUST - we do not audit the results
The Results • 712 staff taking part in the scheme in 2010 in six countries • Staff like it • Average 10% reduction in participants’ footprint • £1.4 million in advertising value equivalent media coverage in 2009 • PACT has made a huge difference to our CR profile in the industry • Pioneers’ Group launched to extend the concept wider
720 staff taking part in the scheme across the world today “It was initiatives like PACT that made me want to work for a company like WSP – they actually practice what they preach and care about sustainability issues.” Julian Elsworthy, Senior Consultant “As a result of PACT, I was able to see how much carbon I was using on my car. I decided to stop driving to work and I took up cycling instead.” Marie Jones, Consultant “At home I bought a real time energy meter. This gives me better information on where the energy is actually being used. I am also thinking more about the impact of flights that I take.” Louise Wood, Senior Consultant
The Learning Points for similar schemes? • It’s thinking differently that adds to value • Don’t be afraid to take action • You won’t have all of the answers to start with – start small and grow the scheme • Make it interesting, engaging, and long lived.
Do personal allowances have wider application? • Could be part of a policy landscape. • It allows participants to decide where to use their allowance • Tie it into help as well and stress the positive. Negative schemes are less likely to change behaviour • Voluntary schemes are easier to launch and less costly
Personal carbon allowances • Change behaviour • In a flexible way to suit each individual • Have the potential for wider application • We’ve demonstrated that it’s a scheme that companies or communities can take the lead on – not just Governments. David Symons Director +44 (0)20 7314 5725 David.symons@wspgroup.com