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From seclusion, dependence and deprivation to Living, Learning and Thriving

11 times the population of Cannes. 40% of the total population of Paris. From seclusion, dependence and deprivation to Living, Learning and Thriving. That’s how many of them need our help. We are talking to an audience infamous for ignoring the irrelevant.

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From seclusion, dependence and deprivation to Living, Learning and Thriving

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  1. 11times the population of Cannes . . 40%of the total population of Paris . . From seclusion, dependence and deprivation to Living, Learning and Thriving That’s how many of them need our help

  2. We are talking to an audience infamous for ignoring the irrelevant Digital media is second nature to me I am a grad student, / I have just started a job If you want me to buy- Entertain, Inform, Inspire me You cant sell me bullshit! I must outdo my friends! 4 things I love- Sports, Cinema, food and shopping! For me to bother, it has to be relevant to me I spend time looking for the best deal! Sharing is everything! Don’t, Lecture me

  3. Core insight Any communication on deaf blindness will be irrelevant unless its horrors are experienced first-hand Key Task To bring deaf blindness awareness among TA by bringing its challenges to their daily lives

  4. What would you do if your world turned dark… and silent?

  5. Saving Helen Keller Shock Educate Trigger

  6. “SrBachhan Can you beat my Agneepath dialogue? Our Brand Ambassadors retweet this challenge from the Deaf blind! And finally, an EPL team walks out on match day wearing blindfolds that say ‘Save Helen Keller.. To know more visit senseinternational.co.uk’ Online music playing websites become blank and mute ‘Message pops up –’Silence is all that she hears everyday. Save Helen Keller visit senseinternational.org.uk to know more 1. Shock – Helen Keller WHO ? Rouse them out of their apathy towards Deaf blindness Even the Newspaper goes dark! Skip to Normal life in 5 s You have that option. Helen Keller does not YouTube prerolls – with no Sound and No Videos with a simple message visit senseinternational.org.uk to know more 3d Movies where the glasses and the speakers do not work Glasses are branded with visit senseinternational.org.uk to know more This is how the paper looks to her everyday Save Helen Keller Visit senseinternational.org.uk to know more

  7. 2. Educate– Why she needs HelpTalk hard facts Progressive videos on Facebook and YouTube communicating how the disease progresses Using Remarketing Tools we plug hard facts about Deaf blindness to viewers who helped the little girl cross the road Interactive Videos on YouTube asking the viewer to help the little girl cross the road and share

  8. 3. Trigger– Start doing the small things Create sustainable support base Save Helen Keller Bid for the Bandanas, Bandanas worn by celebrities to be auctioned on Twitter Selfie with a blindfold and the biggest smile Upload your selfie on Facebook at #savehelenkeller. Every one who posts a selfie is hailed as our ambassador Visit www.senseinternational.org.uk. Get a SHARING code use it to shop at malls and online for exciting offers Get your friends to share the code on their Facebook profile and get successive discounts

  9. Why this will work • This elevates the profile of deaf blindness from a relatively unknown disability and places it’s horrors firmly into context • Engages with the TA by making deaf blindness relevant to their own lives. • Campaign assets are created to maximise sharebility, viralability and sustainable engagement while keeping budget constraints in mind.

  10. Thank You!!

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