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Information Technology Impact on Market Orientation in E-Business

Information Technology Impact on Market Orientation in E-Business. Article by M.Borges , N. Hoppen , F.B Luce. Presentation by Carolina Salcedo. E-Business: so we’re all on the same page. It’s all about a market orientation.

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Information Technology Impact on Market Orientation in E-Business

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  1. Information Technology Impact on Market Orientation in E-Business Article by M.Borges, N. Hoppen, F.B Luce Presentation by Carolina Salcedo

  2. E-Business: so we’re all on the same page

  3. It’s all about a market orientation

  4. M.O is about:- gathering market information- spreading it through your company- applying it it to respond to market

  5. How can e-business technologies help achieve that? By supporting marketing activities.

  6. Porter: “E-Business contributes to establish a closer and more interactive relation with customers.”

  7. When used properly, an e-business strategy and accompanying technologies can transform a regular MO into a more efficient and effective one.

  8. The bottom line

  9. Everyone wants to jump on the E-Business bandwagon. But how do you know if you should?

  10. Know yourself

  11. Know your market, customers

  12. Figure out if and how E-Business can create value for them.

  13. Shake things up.

  14. Judging E-business strategies and their contribution to market orientation- a study

  15. “ I know each customer purchase...time and amount...I know the paths they take within the website, I have the information to make most personalized assessments of groups of customers. With this, we can take action in terms of marketing and promotions.”

  16. “ Such use of the Internet and E-Business technologies provides something which marketing preaches as the ideal formula...a one-to-one relationship. I will be able to know you, as a customer, much better than I know today. This is something that must be explored.”

  17. Thank you! Please check out my blurb on the wiki and leave a comment.

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