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ORGANISATION PERFORMANCE. OCCUPANCY. NUMBER OF ROOM SOLD IN % TERM ONE NITE OCCUPANCY = NO OF ROOM SOLD X 100 TOTAL NUMBER OF ROOM. TO DATE ROOM. 80 70 80+70 +50+70+90=. ROOM SALES. NO OF ROOM X ROOM RATE =---------- TO DATE SALES-accumulative room sales figure.
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OCCUPANCY • NUMBER OF ROOM SOLD IN % TERM • ONE NITE OCCUPANCY = • NO OF ROOM SOLD X 100 • TOTAL NUMBER OF ROOM
TO DATE ROOM • 80 • 70 • 80+70 +50+70+90=
ROOM SALES • NO OF ROOM X ROOM RATE =---------- • TO DATE SALES-accumulative room sales figure
Average Room rate • FORMULA = REVENUE • OCCUPIED ROOMS • PERFORMANCE IS BETTER WITH HIGHER AVERAGE ROOM RATE
REVENUE PER ROOM(REVPAR) • AVERAG E ROOM RATE X OCCUPANCY RATE • Rising RevPAR is an indication that either occupancy is improving, or room rates are rising -- or some combination of both. • Of the two, rising room rates have a much more dramatic impact on the bottom line than corresponding increases in occupancy. • It is not uncommon to see both figures rise together, though, as higher occupancy is usually concurrent with a stronger pricing environment.
PERCENTAGE DISTRIBUTION ACCORDING TO SEGMENT • ROOM OCCUPANCY CONTRIBUTE BY • -GROUP 60 % • -TRANSIENT 40 % • -CORPORATE - 20 % • ASSOCIATION - 30 % • TRAVEL AGENT - 10 %
Gross operating profit • Level of effectiveness in managing the hotel • Ratio = GROSS OPERATING PROFIT X100 REVENUE • A 30 % RATIO OR BETTER IS DESIREABLE
BALANCE SHEET • REPRESENT THE FINANCIAL PICTURE OF THE HOTEL AT A GIVEN TIME • STATEMENT OF INCOME AND EXPENSES REFLECT THE HOTEL OPERATION
Operations ratio • compare hotel A and industry standard • = expenses x 100 revenue • Examples • - administrative 9% • -sales and advertising 3 % • -Energy and maintenance 10 %
FRANCHISE • THE SELLING BY THE FRANCHISOR OF THE RIGHT TO MARKET A PROVEN PRODUCT • FOR THE LAST 40 YEARS, AS THE FASTEST GROWING BUSINESS METHOD • EG. HOLIDAY INN, BEST WESTERN, RAMADA INN
FRANCHISE INVOLVE • FRANCHISOR- THE RIGHTFUL OWNER OF THE PRODUCT/SERVICE • FRANCHISEE- THE RIGHTFUL USER OF THE PRODUCT/SERVICE
HOTEL FRANCHISE • Right to use the name of the franchisor • Right to adopt all service procedure and standard • Frachisee pay fees to the franchisor
Common standard-physical • 1. size of rooms • 2. Amount of furniture • 3. size of beds • 4. existence of f & B outlets • 5. hours of operations • 6. Parking • 7. television • 8. swimming pool
Common standards-service • 1. cleanliness • 2. Politeness of staff • 3. quality of service • 4. rate charged • 5. check-out times • 6. changing of linens • 7. use of identity items; using franchisor’s name
Franchisor fee • Varies • Examples; • -fixed monthly fee • -fixed monthly fee plus reservation fee • -percentage of room sales