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SEO Trends In 2019-Presented By:Triwacko

Search Engine Optimization is a powerful technique to make your website visible on Google SERPs. SEO is a strategy that changes time to time according to Google algorithms and User benefits. In this presentation, you can learn more about SEO hacks in 2019! the tactics will really help you boost your website ranking and increase your traffic according to Google's Algo norms. For more details, visit: https://triwacko.com/seo-services-company-in-gurgaon<br>

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SEO Trends In 2019-Presented By:Triwacko

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  1. Presented by: Triwacko SEO Trends In 2019

  2. 1. Google RankBrain What is Google RankBrain exactly? How can you optimize your website for it? Basically, RankBrain is a machine-learning system that helps Google sort their search problems. It simply measures how user interacts with the search results….and ranks them accordingly. RankBrain focuses on 2 things: • Dwell Time – how long someone spends on your page • CTR - %age of people that click on your results.

  3. RankBrain & Dwell Time • RankBrain pays A LOT of attention to Dwell Time. • The head of Google Brain in Canada confirmed that Google uses Dwell Time as ranking factor. • It was found that the average Dwell Time for a top 10m Google result is 3 Minutes and 10 seconds. • This makes sense if you about it: If you spend a long time on the page, that means you probably like the content on that page! and if enough people think the same way, the RankBrain will definitely be going to uprank that page on Google!

  4. RankBrain & Organic CTR • Click Through Rate (CTR)- average percentage of people that clicked on your website. • CTR = total no. of organic clicks * 100 total no. of impressions Organic CTR is largely based on ranking position but is also influenced by result’s Title tag, description, URL and presence of rich snippet.

  5. Why is Organic CTR important?? Two reasons: • First , higher click-through-rate = more traffic • Second, CTR is a key Search Engine Ranking Signal. So, its clear that higher click-through-rate can lead to higher rankings and more traffic.

  6. more clicks = more CTR!

  7. How Can You Improve Your CTR? Few ridiculously amazing hacks listed below to increase organic CTR. Look this! • Use Brackets in your Title Tag • Include numbers in your Title • Short enticing URL • Optimizeyour description • Put the current year in your title and description • Avoid Clickbaits. • Use emotional titles ( yes it works!) • Get Rich Snippets and Sitelinks

  8. 2. Rank Content In The Featured Snippet • According to SEMrush, 11.3% of all search results now have a Featured Snippet. • Yes: featured snippets are stealing A LOT of clicks from #1 spot! now the question is: How do you get your content on Featured snippet?

  9. here are some drastically stunning points to watch out! • First, find those keywords that you already rank for ! • Second, keywords that have featured snippets • Next, create your snippet bait Snippet Bait???? “ snippet bait” is a 40-60 word block of content specifically designed to rank in featured snippet spot. • Finally, format your content for other types of featured snippets like list snippet, table snippet, paragraph snippet, etc.

  10. 3. Crown winning Comprehensive In-depth Content!! • In old days, Google would analyze your website HTML to see how many times you used a specific keyword. But today’s Google is much smarter than it used to be! • So, instead of only measuring content, they now focus on context! • Google’s #1 job is to show their users the BEST results. And in most cases, “best” results doesn’t only mean Keyword-Stuffed content. Instead, the pages covers the entire topic In-depth

  11. more information = more words = in-depth content = Rank high!!

  12. 4. Add LSI Keywords To Your Content • Latent Symentic Indexing: LSI keywords are the words and phrases that are strongly associated with your page’s topic. • So, how do you actually do LSI keyword research??

  13. 5. Optimize for Google’s “Mobile First-Indexing” • 60% of Google searches are from a Mobile device. So, whether you got the heads-up from the Google yet or not, it’s time to get ready! How do you do this??

  14. #3 Steps- Optimize Your Website For Google’s Mobile First Index! • Make your content consistent across Desktop and Mobile • Move to Responsive Website Designs. • Make Sure your website have super fast speed to load on mobile device.

  15. Want to know more about SEO and Digital Marketing!!Reach Us:Triwacko IT Solution PvtLtd.www.triwacko.comFF-81, Vyapar Kendra,Block-c, Sushant Lok,Sec-43, Gurgaon-122002

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