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Profile of Tourism Markets

Profile of Tourism Markets. Factors to Consider. Age and Gender Status Occupation Religion Nationality Origin. Other Considerations. Domestic or International travelers Purpose of travel Interests Length of stay Budget Priorities. Cultural Characteristics.

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Profile of Tourism Markets

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  1. Profile of Tourism Markets

  2. Factors to Consider • Age and Gender • Status • Occupation • Religion • Nationality • Origin

  3. Other Considerations • Domestic or International travelers • Purpose of travel • Interests • Length of stay • Budget Priorities

  4. Cultural Characteristics • Tourist market behavior pattern • Types of travelers – • Psychocentric • Midcentric • Allocentric

  5. Cultural traits • Tradition and beliefs • Religious practices • Tipping culture

  6. Trends in Tourist Market • Increase in disposable income • Family travelers • Baby boomers • Caregivers • Birth of the cruiseline industry • Modern technology

  7. Other trends • Eco tourism • Tourism awareness seminars • Domestic tourism awareness campaigns such as: * lakbay – aral * lakbay – akbay * pasyal – aral * tuklas - bayan

  8. The EndThank You

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