Seattle

1. Seattle Spring 2012 Market

2. Overview • Brightness in all stores • All stores in full spring mode • Themes of many stores currently revolve around brightly coloured basics • Not many promotions going on, just small sale sections in each store

3. Overall Store Themes Key Notes: - GAP: Be True to your Hue - J Crew: Brighter Days Ahead - Madewell: Our Latest Denim Delivery - Tommy Bahama: Purveyor of Island Lifestyle - Anthropologie: Inspired by Abstract Expressionism

4. Ladies: Basic Brights Summary: Every store I went in to had at least one table display with basic and bright display. J Crew Madewell GAP GAP Eddie Bauer BCBG H&M Brooks Brothers

5. Ladies: Mixed Prints/Patterns Summary: Many stores offered ladies items with mixed prints. Stripes with check, floral with paisley, and so on. Anthropologie Nordstrom JC Penney Barneys Key Notes: - This trend was most prominent at Anthropologie - The patterns often had similar colour elements

6. Ladies: Floral Bottoms Madewell Anthropologie Key Notes: - Floral prints varied in size and print type - Some Prints were vibrant and bright, while some were more neutral toned - Many different stores and customer price points for floral pants J Crew H&M

7. Ladies: Bright Floral Dresses Summary: Floral prints in varying sizes and levels of brightness appeared in all stores Nordstrom Banana Republic Old Navy Kate Spade Key Notes: - Appeared in most women’s sections - Varied within stores in pattern size and levels of brightness

8. Ladies: Sequined Tops Summary: Sequins continue to remain a large trend in tops moving into spring and summer. Key Notes: - Styling is casual, and often on loose fitting tops - Lots of neutral sequins, however, bright colours are starting to emerge in this category J Crew H&M Nordstrom Nordstrom

9. Ladies: The Mullet Top/Dress Summary: Short in the front, longer in the back Anthropologie Arden B Nordstrom JC Penney JC Penney Key Notes: - This trend was see across all price points and stores - Appeared in dresses, tops, skirts, and blouses - Came in varying extremes

10. Ladies: SXSW Summary: The seasonal update to the tribal trend All Saints Macy’s Urban Outfitters Nordstrom JC Penney Nordstrom Urban Outfitters All Saints Key Notes: • Update to the tribal feel, with a look more towards Southwest Native American patterns and prints • Appeared more as a juniors and young women's trend

11. Ladies: Colour Blocking Summary: Colour blocking appeared across all brands, and is one of the prominent summer trends in Seattle Anthropologie Nordstrom Kate Spade GAP Key Notes: • All ladies sections had colour blocked items • Colour blocking appeared in blouses, dresses, cardigans, and blazers

12. Ladies: Sleeve Cutouts Summary: Sleeve cutouts are a big styling detail in women’s wear this season JC Penney JC Penney Nordstrom Anthropologie Nordstrom Key Notes: - Appeared on both short and long sleeved items - Showed up in both dresses and blouses

13. Ladies: Denim Tops/Dresses/Rompers Summary: Though denim and denim looks have had their place every season in Seattle, it is becoming more prominent in tops, jackets, and rompers this season H&M Anthropologie Banana Republic Nordstrom All Saints

14. Ladies: Casual Button Ups H&M Brooks Brothers Banana Republic Brooks Brothers Old Navy Key Notes: • Styling remained fairly standard on women’s casual button ups • Updates included some very bright/bold colours and a bit of horizontal striping Eddie Bauer Banana Republic

15. Ladies: Dress Shirting Summary: Ladies dress shirting remains fairly basic this season Brooks Brothers Macy’s Brooks Brothers Brooks Brothers Eddie Bauer Key Notes: - Details included floral prints on shirts, and contrast fabric under collars and on cuffs.

16. Ladies and Men’s: Bright/Printed Outdoor Attire Columbia The North Face Key Notes: - Printed shells and windbreakers were popular across several store brands. - Bright Colours in both fabric and trims prevailed in all outerwear section Eddie Bauer

17. Men’s: Dress Brights Summary: Bright pop colours appeared on the men’s floors in Seattle this spring. Macy’s Express Express Key Notes: - Men’s colours were just as bright as ladies, especially in teen and young adult stores like Express - Bright colours primarily appeared in casual for men, with a minor appearance for dress

18. Men’s: Dress Shirting Summary: Men’s dress shirting remained pretty standard across most stores in Seattle. J Crew Brooks Brothers GAP Macy’s Nordstrom

19. Men’s: Dress Shirt Striping Summary: After several seasons of plaids dominating menswear, stripes are making a resurgence. JC Penney Nordstrom JC Penney Kohl’s Key Notes: - Narrow Stripes were more prominent in dress shirts, however some wider stripes appeared among certain brands.

20. Men’s: Casual and Sportswear Brights Summary: Bright pop colours appeared on the men’s floors in Seattle this spring, especially in sportswear. H&M Brooks Brothers Old Navy Express Patagonia

21. Men’s: Casual and Sportswear Stripes Summary: After several seasons of plaids dominating menswear, stripes are making a resurgence. Tommy Bahama H&M Macy’s JC Penney Key Notes: - Wider Stripe repeats are currently being seen on the men’s sportswear floor, while dress stripes are remaining more traditional. - Stripes are appearing on the horizontal in casual - Printed Stripes are also appearing verses traditional woven stripes Tommy Bahama GAP Guess

22. Men’s: Casual Solids Tommy Bahama Guess Brooks Brothers Club Monaco Key Notes: • Basic Styling with some very bright colours coming into play • Younger men’s styling included details like embroidery and puckering seen in the far left shirt.

23. Men’s: Ginghams Summary: Ginghams are still playing a prominent role in men’s casual shirting in Seattle Guess Express Brooks Brothers Abercrombie and Fitch Banana Republic Express Key Notes: - Most stores still have ginghams on the floor in some capacity for men’s casual button ups - Abercrombie and Fitch primarily had ginghams for all of their button ups - Showing up in various scales

24. Men’s: Differing Warp / Weft Patterns Summary: Plaids with differing warp and weft patterns are popular among men’s casual shirting Banana Republic Club Monaco Banana Republic Key Notes: - This trend was seen in many larger plaids. - Seen across many different stores and price points Patagonia

25. Men’s: Balanced Plaids Summary: Varied in scale, colour, and complexity Express Express Express Nordstrom Patagonia Patagonia

26. Men’s: Knits Summary: Styling in men’s knits remains fairly standard, but did branch into the bright colour of the season. Nordstrom Nordstrom H&M Patagonia Club Monaco

27. Men’s: SXSW Summary: Though not as prominent as in ladies, the southwest feel is prevalent in the men’s Seattle market as well Urban Outfitters Burberry ASOS

28. Men’s: Colour Blocking Summary: Men’s in Seattle has also started trending into colour blocking, not only in casual and sportswear, but dress as well. Nordstrom SSensse All Saints Urban Outfitters Urban Outfitters

29. Men’s: Interesting Details Macy’s Macy’s Macy’s Guess Express All Saints Guess Key Notes: • Contrast fabric cuff lining is still popular • Bias front pockets are popular this season • Many shirts are displayed with rolled cuffs or sleeves Guess

30. Men’s: Styling Summary: Light Layers and shorts with blazers H&M Nordstrom Club Monaco GAP Nordstrom

31. The End