1 / 17

Collaboration & Promotion

Collaboration & Promotion. October 19, 2011. Collaboration. Collaboration . Who are groups that you collaborate with? Who are groups that you’d like to work with more? What are you looking for in a partnership? . Wish List for Collaboration. Money?

trudy
Download Presentation

Collaboration & Promotion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Collaboration & Promotion October 19, 2011

  2. Collaboration

  3. Collaboration • Who are groups that you collaborate with? • Who are groups that you’d like to work with more? • What are you looking for in a partnership?

  4. Wish List for Collaboration • Money? • Offsetting some of your cost can make or break a program. • People? • Having enough people to do the planning & day of work is essential. • Time? • Is the project too big for you? Bring in another group. • Resources? • Access to alumni? Materials? Physical space?

  5. Collaboration Planning • Brainstorm! • Review possible partners on OrgSync. • Talk logistics about your program! • Know your 5 W’s. • Work up a contract – be specific! • Hold up your end of the bargain!

  6. Collaboration Contract • Who is responsible for… • Advertising? • Contracting? • Facility Requests/Work Orders? • Food & Beverages? • Campus Security? • Running the Event? • Set Up/Break Down/Clean Up? • Money?

  7. OrgSync: List of Potential Partners!

  8. Promotion Building Buzz for your Organization!

  9. Promotion • Basics to Remember • Promotion/Marketing Plans • UTC Options • Think Outside the Box

  10. Basics to Remember • Confirm your details first! • Stay consistent with your advertising • Be Timely • Proofread, proofread, proofread!

  11. Marketing Plans • Define the Event • Establish your Budget • What types of PR do you want to do? • Develop a Timeline • Get it Going!

  12. Publicity Timelines • Prior Semester (3 - 6 months out from event) • Confirm your details. Make sure it’s all in stone and ready to go! • 2 – 3 months • Create your marketing plan. Create all banners, give a ways and handbills. • 1 – 2 months • Begin initial advertising. Create banners, sell tickets, create Facebook events. • Advertise on ResLife Cinema, UC TV & The Echo • 2 – 4 weeks • Continue your push! Keep inviting members to FB, sell more tickets, put up more flyers and PR! • 1 – 2 weeks • Update Facebook and Twitter! Get the word out on campus! • Week of Event • Chalk on Campus! Post yard signs, have a lobby table, wear t-shirts!

  13. What are your FREE …(or at least low-cost) options? • Sidewalk Chalking • Scrappy Emails • Take advantage of your social media outlets! • UC & ResLife Cinema Advertising • UC Lobby Tables • Organization Fairs

  14. If you’ve got a little more $$$... • Professionally designed banners • T-Shirts & Give a Ways • Radio Advertising (Hits 96, Kiss FM, etc.) • The Echo

  15. How to Make a Good Flyer • No more than 3 fonts • Don’t print up to the edge of the flyer • Pick a color scheme & stick with it! • Be sure you have permission for graphics! • Ask opinions, advice & proofread before print! • Use your resources! (ahem, Graphic Design students…)

  16. Thinking Outside the Box • Sidewalk Chalking • Oversize Posters/Banners • Street Teams • Everyone loves Free Food! • Tease the Audience… • Give-A-Ways

  17. Questions?

More Related