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Straight Through Processing. Jeffrey Ball, CIO - ProEquities Steve Krameisen, CTO – Advanced Equities Financial Corp. AGENDA. Financial Services Technology Trends Straight Through Processing – Defined Challenges Solutions / Applications Approach Budget Future of STP Q & A.
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Straight Through Processing Jeffrey Ball, CIO - ProEquities Steve Krameisen, CTO – Advanced Equities Financial Corp
AGENDA • Financial Services Technology Trends • Straight Through Processing – Defined • Challenges • Solutions / Applications • Approach • Budget • Future of STP • Q & A
Financial Services Industry Trends • Reduce costs and do more with less • Integrate delivery channels • Improve time to market for new products • Improve efficiency of internal and external regulatory reporting • Provide a single view of the customer • Transform the branch office into a more efficient sales office
Channel Optimization Emerging Business Segments Security Threats Distribution Management Risk Mitigation Industry Trends are Driving New Business Priorities at Financial Firms
Straight Through Processing (STP) – Traditional Meaning • Enables the entire Trade Process cycle electronically • Little to no manual intervention • Eliminates re-keying of information • An efficient use of Computers for transaction processing
Straight Through Processing (STP) – Broader Meaning • Functionally link two or more systems, so that they transparently behave as “one” to the End User • STP Concepts are applied beyond Trade Execution • Improve Efficiencies – shorten processing cycles • Reduce Operational Risk • Minimize Operational Costs
Straight Through Processing has become “Process Improvement”
Straight Through Processing (STP) – Benefits • Reduce Costs • Improved Business Processes • Improve ease of doing Business • Remain Competitive
STP Example – New Account Opening / Fund Direct • Branch input of information • Local branch data storage • Back Office data management • STP Request to Fund Company returns Direct Fund Account Information • Back Office establishes Direct Account • Client signs electronically using Click-Wrap agreement in the branch • Order Request routed and executed • Branch receives complete account and order detail • Client sees account and position online
STP Challenges • Requires meaningful review of and updates to existing business processes • Processes must be measurable & controllable • Involves integrating disparate systems • Costs to implement • Keeping it simple – minimizing complexity
STP (Process Improvement) Ideas • Trade Processing • Integrated New Account Opening • New Business Submission • Advisor or Employee On-boarding • Customer Service Requests • IT Help Desk • Sourcing / Procurement • Compliance material submission and review
STP Approach • Assess your existing Processes • Which should be focused in on? • Where are the bottlenecks? • Measure their effectiveness – quantitatively • Are their steps that can be automated? • Improve your Processes • Study key relationships and dependencies • Implement measurements as part of the enhanced Process
STP Budget Components • People Roles • IT Project Manager / Analyst, IT Quality Assurance, IT Developer / Integrator • Business Subject Matter Experts, Process Reengineer • Consultant – may be desirable if you invest in new Technology • Software Licenses • Hardware / Infrastructure
STP Budget Examples • Small Automation Process – 0$ - $100K • No new or small Software Purchase • Leverage existing Technology like E-mail with some basic workflow • Leverage existing Relationships / Tools available • Example – Advisor to Head Office Service Request automation using Service Provider tools
STP Budget Examples • Medium size STP initiative - $100K - $500K • May include new Software and Hardware Purchase • May Automate Process with multiple Business partners • Uses existing “utility” services • Example – Back Office Imaging Integration
STP Budget Examples • Large Scale STP integrations - $500K + • Large new Software and Hardware purchases • Development of complex services not currently offered by the industry or your back office • Example – End to End Advisor Process Flow - Automated account opening, eSignature, integrated Rules Engine, upfront Compliance checks, account funding
The Future of STP • Need to move to a Business Centric module from a Technology Centric Model • Technology is often not the problem, process is • Focus on the core value proposition you’re offering and seek to improve that proposition • Stay in touch with the Industry and leverage what is available to you