Deliver the Top Line – Revenue (primary = volume, secondary = price)

1. 2011 Sales Objectives – Specialty AccountsIdentify and act on opportunities to profitably grow customer share • Deliver the Top Line – Revenue (primary = volume, secondary = price) • Deliver 2011 revenue objective of $30MM, by meeting volume and price targets of 208mm/lbs. @ $1.32/lb., while keeping 75% of our revenue in NPI brands. • Focus selling effort to achieve an overall 10% growth goal. • Help transition key customers to a digital platform • Improve ASP through prudent pricing actions, improved market execution and contract negotiations and management. • Expand Value Added Selling approach with key customers • Plan, develop, and execute market selling plans for each strategic partner specialty account. • Taylor Corp • Crane & Co • Avery Dennison • Create an innovation platform for both Avery Dennison and Taylor Corp aligned with their strategic direction • Institutionalize customer profitability awareness at 4 largest key accounts • Develop a viewpoint of customer profitability to assist in strategy with key customers • Enhance GM% at accounts below 20% GM • Manage Cost and Cash • Manage T&E ($49,000) and Co-OP ($20,000) expenses to plan