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Loved the Deal but Forgot the Price!

Loved the Deal but Forgot the Price!. Raj Suri. Men Love a Deal When it is in Red!. Value. Interaction; F (1, 147) = 11.33, p < .01. Conclusion 1. Women doubt red prices! Men forget prices and love the deals when they are in red. $99.95. $99.95. Accuracy of Price. Helvetica.

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Loved the Deal but Forgot the Price!

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  1. Loved the Deal but Forgot the Price! Raj Suri

  2. Men Love a Deal When it is in Red! Value Interaction; F (1, 147) = 11.33, p < .01

  3. Conclusion 1 • Women doubt red prices! • Men forget prices and love the deals when they are in red

  4. $99.95 $99.95

  5. Accuracy of Price Helvetica Accuracy Bradley

  6. Conclusion 2 • Unique fonts make it easy to remember product information but make one forget its price

  7. Low High Disliking Math Don’t Like Math ? You will be Biased & Recall Less • Recall Less • Price = Quality Accuracy 80% 51% 27%

  8. Conclusion 3 • If you don’t like math: You will favor expensive choices.

  9. Correlates for Price & Computation • It is all in the Post Parietal Cortex (P3-PZ).

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