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Beyond The Trade Show

Beyond The Trade Show. Beyond The Trade Show. 12 Trade Shows, 3 Sales Missions, 300 Leads. Package Inclusions. 80% of sales require 5 follow up calls after the meeting. 44 % of salespeople give up after 1 follow-up. Source: The Marketing Donut. Five Ideas to Maximize ROI………. .

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Beyond The Trade Show

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  1. Beyond The Trade Show

  2. Beyond The Trade Show 12 Trade Shows, 3 Sales Missions, 300 Leads

  3. Package Inclusions 80% of sales require 5 follow up calls after the meeting. 44% of salespeople give up after 1 follow-up. Source: The Marketing Donut Five Ideas to Maximize ROI……….

  4. Package Inclusions

  5. Booking Incentives

  6. Measurement Shop like the Housewives of Orange County Promotion Total e-news distribution: 33,107 + “reminder to book” email sent 2 weeks prior to finish of promo Total opened = 4,974 Click-thrusfrom e-news: Competition page = 2,871 Fashion Island = 1,972 Irvine Spectrum = 1,843 Website “Spotlight Feature”: Unique/new visits = 6,782 Time spent on page = 38 seconds Click-thrusfrom the Spotlight page to: Fashion Island = 722 Irvine Spectrum = 819 Total Bookings made during promo: 79 Total room nights = 238 Total Promotional Value: $132,000

  7. Booking Incentives Two year campaign. Total value: $1.6 million

  8. Destination Promotions

  9. Bank Partnerships

  10. Digital Media Partnerships

  11. Beyond The Tradeshow • Package Inclusions • Booking Incentives • Destination Incentives • Bank Partnerships • Digital Media Partnerships • Follow Up

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