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Long Term Memory: Remembering and Forgetting. Overview. Explicit and Implicit Memory Forgetting Decay, Interference, Retrieval Induced and Directed Forgetting Memory Distortion and False Memories Eyewitness Memory. Types of Memory. Explicit (Declarative) Semantic
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Overview • Explicit and Implicit Memory • Forgetting • Decay, Interference, Retrieval Induced and Directed Forgetting • Memory Distortion and False Memories • Eyewitness Memory
Types of Memory • Explicit (Declarative) • Semantic • Episodic (including Autobiographical) • Implicit (Nondeclarative) • Procedural • Priming • Conditioning • Habituation and Sensitization
Explicit vs. Implicit Memory: Amnesia Cases • MT (Schacter, 1983) • HM – loss of temporal lobes due to epilepsy • Clive Wearing
Explicit vs. Implicit Memory:Prejudice • Prejudice seems to have declined in the last 50 years • People are less likely to indicate they hold prejudices when asked in surveys • Implicit Association Test
Decay Theory • Began with Ebbinghaus (1885) • Over time, unused memories weaken and fade away • Controversial • Implies only passage of time • Perhaps correct cues have not been rediscovered
Interference Theory • Memories interfere with each other • Proactive and Retroactive Interference • Reasons for Interference • Response competition • Unlearning
Retrieval Induced Forgetting • Remembering some aspects of an event can impair retrieval for other aspects of an event • Anderson, Bjork, and Bjork (1994) • Shaw, Bjork, and Handal (1995)
Directed Forgetting • Voluntary and purposeful forgetting of information • Sahakyan & Delaney, 2003- lists and the cost/benefit analysis • Joslyn and Oakes, 2004- diary study
Memory Distortion: Bias • Hastorf and Cantril (1954): They Saw a Game
False Memories • Lost in a Mall (Pickrell and Loftus, 1995) • Imagination Inflation- • Garry, Manning, Loftus, and Sherman (1996) • Thomas and Loftus (2002)
False Memories • Source misattribution • Advertising
The Impact of Eyewitnesses • Center for Wrongful Conviction study of 86 legally exonerated people found: • 53.5%: Eyewitness testimony played a role • 38.4%: Eyewitness was only evidence • In 32 cases, only 1 eyewitness • Mock Jury study • Eyewitness confidence is related to juror conviction
Event Factors • Exposure time • Detail Salience • Types of Facts • Duration, Speed, Distance
Witness Factors • Stress and memory • Weapon focus • Expectations • Biases • Cultural beliefs
The Misinformation Effect • Loftus, Miller and Burns (1978) • Leading/Suggestive questioning • Social contagion effects • Lineups and Mugshots