Tips For A PPC Search Campaign

1. Tips For A PPC SearchCampaign Intro of PPC? The world has become digital, so has the advertising space. Earlier the businesses use traditional forms of advertising like the direct mail, TV, Radio and even print advertising. But as the world evolved digitally, the advertising space transformed itself from traditional methods of advertising to digital methods of advertising. One of the very popular forms of online advertising is the Pay Per Click Marketing. Over the years it has proved its worth of being one of the set platforms for online advertising. Owing to the fact that PPC is dynamic in nature and is always changing. Hence, more often it comes up with new updated. By being a PPC marketer, you should constantly find ways to make sure that your clients get their desired results. You should try to get more exposure and increased qualified traffic to them, which will further lead to more conversions. If you want to become masters of Pay Per Click Marketing, you should have a habit of constantly learning the new tips and techniques from experts around you. Even if you are an advanced professional in PPC, you can still improve your capabilities. Pay Per Click Marketing has a plethora of information which keeps changing as the new updates are released. There is a lot more to learn apart from the popular concepts like the Quality Score, Landing Page Optimization, Keywords, etc. Perhaps, you just cannot spend all your time looking for information from anywhere. Don’t worry! You need not go through heaps of books to get the relevant knowledge about PPC. With digitization, the resources of gathering information have also evolved. And now a reliable blog is the best way to gather the dynamic knowledge. For this reason, there are many PPC authorities who are publishing PPC blogsto educate the search marketers. Although you can learn from trial and error, sometimes one single mistake in PPC can prove to be very costly. And it is but obvious that you would not like to make disastrous mistakes in PPC when you can easily the learn how to get optimal results throughthe PPC

2. blogs. Here are top 12 PPC Blogs that can surely provide you with ample information to make your next PPC Campaign strategy asuccess. 10 Tips For A More Effective Paid Search Campaign: Show when it counts:- Adjust your campaign to consider user peak times. If your target audience is primarily searching for your products between 7 a.m. and 7 p.m. on weekdays, then only show your ads during these times. Within its “Edit Campaign Settings” Google has a handy option called Ad Scheduling, which allows you to automatically turn your campaigns on and off at specific times. What’s more, if there is a peak time of day when your customers tend to search then you can even up the budget at that time and lower it atothers. Choose keywords carefully:- Various tools will help find specific keywords or phrases that are being used by your audience. You can pay to use tools such as Keyword Discovery, but a free and easy way to find out is to use Google’s Keyword Tool(accessible when you’re logged in to AdWords). To use it, you type in your term and the tool instantly gives you variations people have searched for, a rough idea of the number of searches, the advertising competition against those terms, and, if you add a max CPC, an estimate of the position and cost for each term. Select longer tail terms:- Another useful aspect of the Google keyword tool is that it can help you find Longer Tail terms. Longer Tail terms are ones that appeal to users searching for very niche or specific items. For example, a generic term from the B2B world would be ‘valve’. A Long Tail term would be ‘pneumatic pilot valve’. If your budget is limited, it is worth avoiding the high cost generic terms and trying to pick up traffic from people doing very specific searches. Not only will the CPC be significantly cheaper, but you’ll tend to find that prospects know exactly what they want, and the quality and number of inquiries resulting from the clicks will be muchhigher. Go negative to be positive:- Staying with Keywords—think negative! A lot of keywords are included in B2B, B2C, and general social searches. Appearing in the results for anything other than your target market is a waste of time and potentially a waste of money. Adding negative keywords is an ideal way to exclude your campaigns from areas that are not relevant to you and enquiries you cannot fulfill. For example, if your company sells power tools but you don’t rent them, then words like “rent,” “hire,” or “lease” would be yournegative keywords. Think seasonal:- Some products are going to be more or less popular depending on certain times of the year due to holidays, weather, or major events. If your business sells seasonable products, it may be worth upping your spend in the months leading up to these high- demand times to reap the extra traffic…and profits. To the same effect, if seasonal keywords are not part of your core business, focus your energy elsewhere until the excitement (and bid price) decreases. Ad copy is key:- You’ve spent ages picking quality keywords and setting up your campaigns and hopefully now your CPC ad appears high on the Search Engines…you’re therein

3. front of your potential customers, so don’t fall at the last hurdle. Ad copy is one of the single most important components in differentiating you from your competitor. To help improve your copy, try Google’s Dynamic Keyword Insertion Tool. Automatically adding the keyword someone searched for into the ad copy is an easy way to ensure relevancy in the eyes of both Google and users, but is no longer the most effective. This is a trick that many people already know and it is therefore overused. Try to use distinctive, even quirky, verbiage to catch your prospect’s eye. Include a major call to action; if you have a unique selling proposition or new offer, sayso. Back it up:- Don’t think of your other promotions, be they offline or online, as separate entities. People may see your print ad, for example, and remember the creative and the product you’re selling but not your company name. If they typed your latest marketing slogan into a search engine, would a recognizable CPC ad appear for your company taking them to your site for more information? If not, then you could be missing out. Likewise, the only thing they may remember from your print ad or trade show booth is your company name, so make sure your ads are appearing when someone is searching for you by name (and don’t just bank on your company appearing on the first page of organicresults). Go vertical:- Google AdWords allows you to display your ads across their content and partner networks. However, the content network is not always great for the B2B market, as it relies on Google understanding the contextual content of pages and then only bringing your ad back on the pages that are relevant. To make ads more effective, you can specify the sites you wish your adverts to appear on by creating a placement targetedcampaign. Another option for reaching a more focused, relevant audience is vertical search engine advertising. Because of their more segmented nature, vertical search engines reach a very targeted audience, and often produce far better quality traffic at the same or smaller spend levels than you’ll find with their general search enginecounterparts. Go local versus international:- Is your business local or international? If it’s international, you may need to set up campaigns on a country by country basis and tailor your keywords and ads to the various languages, time-zones, product variations, specific landing pages, etc. Also, determine your business’s capabilities. If you can only deliver locally, there is no point displaying your ads to the whole US. Google allows you to target your ads (based on users’ IP addresses) to a named state or town, a radius around a specific location, or even a specified geographic area of yourchoice. Use CPC management tools (Google AdWords):- In addition to Google’s keyword tool, there are two others that are particularly helpful. The first is AdWords Editor. It’s a free tool that offers you great control over multiple and/or large campaigns. The benefits include uploading bulk campaigns and keywords, making multiple changes to any part of the campaign, getting stats across all campaigns, etc. The second tool is Google’s Search Query Performance Reports. These reports show you what people are searching for to trigger your ads, which you can then use to adapt both your CPC words and the content on your site forSEO.

4. Hopefully you’ve discovered a few new ideas from our list of top tips for effective CPC advertising. Adding these to your repertoire of online marketing tools can help improve your current (and future) online advertising campaigns without expending a vast amount ofresources. 10 Best & Useful PPC Tools You Need ToTry: Running a pay-per-click advertising campaign can be time-consuming and costly. And, here PPC tools can save your time, optimize your budget, offer important insights, inspire you, and in due course help you make moremoney. So, to help you get insight into keywords, ad copy, and competitor research, we have presented a list of 10 amazing PPC tools here. Take alook: #1 AdWords Editor “Manage a lot of AdWordscampaigns” • AdWords Editor is a free desktop software application that lets you build and edit campaigns offline. This tool will simply save you hours if you manage large/a lot of AdWords campaigns(Microsoft has an equivalent application called Bing AdEditor). • AdWords interface can take you minutes in AdWords Editor because you can quickly copy/paste/drag keywords, ads, ad groups, campaigns, etc. You can also import and export data so you can massage it in Excel and/or share it with others who are helping to manage the accounts. • Feature &Benefits:- • Promoted Videoads • Dynamic SearchAds • Ads using adparameters

5. App installads • Adscheduling • Topictargeting • Price :- • Free • Best Use of AdWordsEditor:- • If you spend any amount of time working in AdWords, usingAdWords Editor is a must! • #2SpyFu • “Competitive insights on keywords and PPCstrategy” • SpyFu finds out and analyzes your competition’s keywords and ad copy. Get your competition’s most profitable keywords, and remove the money-wastingkeywords. • Use SpyFu’s Kombat tool to analyze multiple sites for overlapping keywords. You can also run a few sample queries to see limited data provided by thistool. • Features &Benefits:- • Full suite of core keyword search and managementtooling • Affordablepricing • Sleek userexperience • Interactivereporting • Deep PPC/CPC and paid advertisingmetrics • Backlinktracking

6. Ongoing sitemonitoring • Unlimited searchresults • Price:- • Annual Plans start at$33/month • Best Use ofSpyFu:- • See the most profitable keywords of competitors based on their last a number of years of advertisinghistory. • #3iSpionage • “Analyze competitors’ top performing keywords and adcopies” • iSpionage is an easy-to-use competitive intelligence tool. It has a PPC Campaign Builder tool to provide you with a complete solution for your PPCcampaigns. • It offers accurate, up-to-date competitive intelligence information and is a great way to size up competing websites and their online marketingefforts. • Features &Benefits:- • PPC & SEO KeywordLists • Competitor PPCBudget • AdsGrouping • Landing Page GalleryAccess • Competitor WebsiteMonitoring

7. Top CompetitorsIdentification • KeywordAlerts • Price:- • Free/ Plans start at$29/month • Best Use ofiSpionage:- • This tool is fantastic. The ability to go in and find out exactly what your competition is up to gives you an almost one-sided advantage. If you are running your PPC/organic campaign at home on a small budget, it will give your business the tools to enhance yourROI. • #4 Visual WebsiteOptimizer • “A/B Testing and Conversion OptimizationPlatform” This landing page optimization tool creates multiple landing pages for testing with no coding required and makes A/B testing a bit easier and more effective. It offers businesses the ability to design and implement their own brand of A/B testing by allowing them to choose from rich types of testing campaigns and allowing them to configure and add test criteria for more detailedresults.

8. Features &Benefits:- • A/BTesting • MultivariateTesting • Split URLTesting • Heatmaps • Targeting • Mobile WebsiteTesting • Visual Editor • Price:- • Plan starts at$49/month • Best Use ofVWO:- • VWO offers businesses the competence to design and implement their own brand of A/B testing by allowing them choose from several types of testing campaigns and allowing them to configure and add test criteria for more detailedresults. • #5Adbeat • “Competitive Intelligence for DisplayAdvertisers” Adbeat lets you uncover any advertiser’s online strategy and see what works for them, spy on ad copy, split testing, and find all exclusive creative used by anadvertiser.

9. Features &Benefits:- • See all advertisers in your market in oneplace • Uncover new markets andniches • Advertiser Vertical ReportTool • Smart Alerts + India Data isLive • Price:- • Plan starts at$249/month • Best Use ofAdbeat:- • Scan top ads and ads by format (text, flash, video, etc.). It helps you become a leader in content network advertising channels. • #6CallRail • “Call Tracking for Data-Driven Marketers” • CallRail is an intuitive and powerful call tracking solution for data-driven marketers. It measures call conversions from search, offline and digital marketing campaigns, including PPCkeywords. • Features &Benefits:- • Callrecording • Dynamic numberinsertion • Agency calltracking • Quicksetup • Keyword CallTracking

10. AdWords calltracking • Dynamic Website CallTracking • Static & Offline CallTracking • Price:- • Free (14-day free trial)/ Plan starts at$30/month • Best Use ofCallRail:- • CallRail helps in understanding which sites, campaigns and search words are driving conversations. • #7Übersuggest • “Keyword Research tool formarketer” • Übersuggest is a keyword research tool that quickly generates a plethora of keywords in response to any words you type in the field. It makes good use of Google Suggest and other suggest services. • It can get suggestions either from a regular Web search or from search verticals like shopping, news orvideo. • Features &Benefits:- • KeywordSuggestions • CompetitiveIntelligence

11. Easy to use forbeginners • Price:- • Free • Best Use ofÜbersuggest:- • This tool can help you generate more ideas for your own blog. It helps you understand consumers’ keyword/keyphrase behavior so you can ensure you are creating the most relevant content. • #8 AdGooRoo • “Keyword Suggestion and Tracking” AdGooRoo is digital Marketing Intelligence platform identifies competitors’ keywords, informs campaign. It offers quite a lot of products and services that let you access knowledge about your competitors’ PPC strategies including keywords, ad copy, landing pages, spend, impressions, and muchmore. For PPC campaigns, its SEM Insight™ is the most helpful tool that puts all AdGooRoo’s data to work foryou.

12. Features &Benefits:- • SEMInsight • Analyze competitor’scampaigns/data • IndustryInsight • LocalInsight • Identify keywords in yourcampaign • Automated & CustomReporting • Price:- • Paid (Unlisted on the website) • Best Use ofAdGooroo:- • Get in-depth analysis of your ad copy and landing pages along with your competitors. Measure your competitors’ PPC methods on both desktop andmobile. • #9 CertifiedKnowledge • “Save you time and money in help you to optimize SEMAccounts” • Brad Geddes has a nice set of tools at Certified Knowledge that will support you analyze data, create tons of ads, and optimize your Quality Score. Use this time-saving PPC Tools that will make your advertising moreeffective. • Features &Benefits:- • Get your paid search accounts ontrack • Grow youraccounts

13. Help define your marketingproducts • Scale your agency or resellerprogram • Train your team in paidsearch • Price:- • Free/ Plans start at$79/month • Best Use of CertifiedKnowledge:- • This tool helps you to score quality history & optimizations, top ad line patterns, Best/worst landing pages andmore. • #10WordStream • “Online Advertising Made Easy” • WordStream is a suite of online marketing and advertising tools that helps businesses cover Keyword Research and Management for PPC and SEOcampaigns. • Its PPC tools give the ability to frequently optimize a campaign through enhanced keyword analytics, keyword organization, keyword grouping and long tail keyworddiscovery. • Features &Benefits:- • Landing PageTool • Google KeywordTool

14. AdWords KeywordTool • Bing AdsToolCall • TrackingSoftware • KeywordAnalysis • Keyword Research forPPC • Keyword NicheFinder • Price:- • Free/ Plans start at$264/month • Best Use ofWordStream:- • It helps businesses perform PPC campaign management and keyword research, as well as implement practical SEOstrategies. • ABOUTUS:- • Trusted Webis a SEO and Web development outsourcing company headquartered in Ahmedabad,India. • Trusted Web is founded by a group of Marketing & web development experts who have been working in IT outsourcing industry around 15 years in India. While working with multiple clients and hundreds of projects we have learnt a lot about customers’ needs, expectations and challenges. And we wanted to help them work more effectively by providing flexible yet high quality service which would leverage IT potential of India, assure skills and quality. That is why Trusted Web wasborn. • Contactus:- • Trusted Web Service Ahmadabad, Gujarat, India. Phone No:09904268931 • Email Id:support@trustedwebservice.com