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Fantasy Sports: A Website Comparison. Joel Stubblefield Alex McGhee MBAS 6320. Industry Background. Estimated Revenues from 2006 $1.5 Billion 19.4 Million Active Players 2 Million Active Teen Players 55% of Players Earn More Than $60,000/year
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Fantasy Sports:A Website Comparison Joel Stubblefield Alex McGhee MBAS 6320
Industry Background • Estimated Revenues from 2006 $1.5 Billion • 19.4 Million Active Players • 2 Million Active Teen Players • 55% of Players Earn More Than $60,000/year • 55% of Players Report They Not Only Watch More Sports but Also Attend More Events Because of Their Involvement
Rankings Criteria • Ease of Use • Depth of Information • Value vs. Cost • Services Offered • Appearance
Top Three • 1. www.rotoworld.com • Industry Leader in Depth of Quality Information • Majority of the Information is Free • Easy to Locate Needed Information as Well as Automatic Refreshment • Don’t Host Leagues
Top Three • 2. www.espn.com • Professional Appearance • Host Leagues • Wealth of Information/Opinions • High Value but Not Completely Free
Top Three • 3. www.yahoo.com • Industry Leader in League Hosting • Lag in Information/Analysis • Easy to Navigate • Most Services Require Fees
Worst Three • www.fantasysportscentral.com • Cluttered • Poorly Organized • Cheap Appearance • Outdated Information • Poor Value (Must Pay a Fee to NOT Receive Pop-ups)
Worst Three • www.head2head.com • Only Host Leagues • Very Limited Information • Outdated Articles • Drab • Difficult to Navigate
Worst Three • www.fsru.com • Information Displayed in a Confusing Manner • Outdated Graphics that are Distracting • Poor Value/Almost Everything on the Site Involves a Fee • Information is Poor and Old
Best Practices Mistakes To Avoid • Constantly Updated Information • Offering Both Free and Premium Services • Daily Articles • Easy to Find Information • Outdated Information • Fee Only Services • Cheap Appearance • Cluttered or Distracting Layout • Difficult to Find Information