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Conducted by : Marshall Marketing & Communications, Inc. In Partnership with KIRO-TV December 2005 and December 2006

King County Office of Emergency Management. Disaster Preparedness Poll: 2005 - 2006 TREND. Conducted by : Marshall Marketing & Communications, Inc. In Partnership with KIRO-TV December 2005 and December 2006. Survey Methodology.

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Conducted by : Marshall Marketing & Communications, Inc. In Partnership with KIRO-TV December 2005 and December 2006

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  1. King County Office of Emergency Management Disaster Preparedness Poll: 2005 - 2006 TREND Conducted by: Marshall Marketing & Communications, Inc. In Partnership with KIRO-TV December 2005 and December 2006 Source: Marshall Marketing & Communications Inc.

  2. Survey Methodology • Telephone survey conducted by Marshall Marketing & Communications, Inc. • Survey dates: December 20-21, 2005 December 14 & 19, 2006 • Survey Area: King County, Washington • Sample Size: 575 (2005) & 582 (2006) Adults Age 18+ • Overall survey precision level: +/- 4.1% Marshall Marketing & Communications, Inc. 2600 Boyce Plaza Road, Suite 210 Pittsburgh, PA 15241-3949 www.mm-c.com Source: Marshall Marketing & Communications Inc.

  3. Survey Questions • “What is the most important first step a person can take to become better prepared for natural or man-made disasters?” • Make a plan for how to protect and provide for you and your family • Put a disaster-preparedness kit together • Get involved and trained for what to do in the event of a disaster • “Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster?” • Yes • No • Not Sure • “As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for?” • Earthquake • Terrorist event • Other natural disaster • All of the above Source: Marshall Marketing & Communications Inc.

  4. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Total King County Adults 18+ Source: Marshall Marketing & Communications Inc.

  5. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Men Age 18+ Source: Marshall Marketing & Communications Inc.

  6. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Women Age 18+ Source: Marshall Marketing & Communications Inc.

  7. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Age 18-34 Source: Marshall Marketing & Communications Inc.

  8. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Age 35-54 Source: Marshall Marketing & Communications Inc.

  9. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Age 55+ Source: Marshall Marketing & Communications Inc.

  10. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? Have Children Under Age 18 Living in Household Source: Marshall Marketing & Communications Inc.

  11. 1ST STEP What is the most important first step a person can take to become better prepared for natural or man-made disasters? No Children Under Age 18 Living in Household Source: Marshall Marketing & Communications Inc.

  12. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Total King County Adults 18+ Source: Marshall Marketing & Communications Inc.

  13. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Men Age 18+ Source: Marshall Marketing & Communications Inc.

  14. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Women Age 18+ Source: Marshall Marketing & Communications Inc.

  15. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Age 18-34 Source: Marshall Marketing & Communications Inc.

  16. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Age 35-54 Source: Marshall Marketing & Communications Inc.

  17. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Age 55+ Source: Marshall Marketing & Communications Inc.

  18. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? Have Children Under Age 18 Living in Household Source: Marshall Marketing & Communications Inc.

  19. HOUSEHOLD PLAN Does your household have an established plan and a disaster preparedness kit in place in case of a natural or man-made disaster? No Children Under Age 18 Living in Household Source: Marshall Marketing & Communications Inc.

  20. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Total King County Adults 18+ Source: Marshall Marketing & Communications Inc.

  21. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Men Age 18+ Source: Marshall Marketing & Communications Inc.

  22. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Women Age 18+ Source: Marshall Marketing & Communications Inc.

  23. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Age 18-34 Source: Marshall Marketing & Communications Inc.

  24. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Age 35-54 Source: Marshall Marketing & Communications Inc.

  25. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Age 55+ Source: Marshall Marketing & Communications Inc.

  26. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? Have Children Under Age 18 Living in Household Source: Marshall Marketing & Communications Inc.

  27. MOTIVATES TO BE PREPARED As far as being prepared for different types of disasters, which ONE of the following types of disaster do you feel would be MOST important to be prepared for? No Children Under Age 18 Living in Household Source: Marshall Marketing & Communications Inc.

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