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Food on the Run

Food on the Run. California Schools: Influencing Local Policymakers to Enact Policies that Support Healthy Eating Vicki Berends, Marketing Manager Food on the Run California Project LEAN. A Program of the California Department of Health Services and Public Health Institute.

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Food on the Run

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  1. Food on the Run California Schools: Influencing Local Policymakers to Enact Policies that Support Healthy Eating Vicki Berends, Marketing Manager Food on the Run California Project LEAN A Program of the California Department of Health Services and Public Health Institute

  2. Food on the Run Goals To conduct an adolescent-focused program that: • Prompts adolescents, parents, local policymakers and community members to advocate for policies that create environments in their schools and communities that support healthy eating and physical activity. • Motivates adolescents to eat healthier and engage in more physical activity. • Strengthens statewide leadership and communication on adolescents nutrition and physical activity issues.

  3. TargetAudience • PRIMARY: Underserved high school students. • SECONDARY: Families, school staff, community leaders, and policymakers.

  4. Reasons for Policy Work • Policies can affect large numbers of people by improving environments and encouraging individuals to change their behavior. • Policies remain long after program funding and program people are gone.

  5. Shift to District Focus • Determine how policy-makers should be educated about school district policies that support healthy eating. • Conduct formative research • Target audience profile • Social Marketing Plan

  6. Research Purpose • Qualitative and Quantitative Research Methods Used to Better Understand: • Factors that Motivate/Deter SBM to Develop Healthy Food Choice Policies in Schools • Effective Communication Channels & Spokespersons • Effective Strategies for Increasing SBM Interest in Healthy Food Choice Policies in Schools

  7. Cancer Grant ResearchPurpose Evaluate the effectiveness of a statewide social marketing campaign to increase school board interest in policies that support healthy.

  8. Cancer Grant ResearchBehavioral Objective School board members will bring forth nutrition-related policy issues to the school board agenda

  9. Formative Research • Literature Review/Environmental scan • Key Informant Interviews • Newscan of adolescent coverage of nutrition issues • Solicitation Survey • School Board and Superintendent Survey

  10. KII: Key Findings • Healthy food choices are not issues of concern or brought to school board’s attention • Need unified community voice with repeated complaints, interest and collective visibility to prove issue is worthy of review • School boards want solid background and research.

  11. KII: Key FindingsMotivators/Concerns • Academic achievement and standards • By linking nutrition to learning and improved attendance, healthy eating policies can become a higher priority

  12. School Board Survey • School Board Member Sample • 404 Districts with High Schools • 1 SBM Randomly Selected • From Each District = 404 SBM • Data Collection • Mail Survey, 4 Times • SASE • Confidential • 181 Returned, 174 Used for Data Analysis

  13. School Board Survey Results • Most Frequently Cited Issue on School Board Agenda: • Academic Standards • School Food Programs • 1/3 Reported a Nutrition-Related Policy • 1/3 Reported an Exclusive Beverage Contract with School District and 1/2 with Any School

  14. School Board Survey Results • A Majority Supported (over 50%) • Providing Healthy Food Options • Establishing Minimum Nutritional Standards for Fast Foods • Banning Fast Food Sales in Elementary Schools • Banning Food & Soda Advertisements • Restricting Hours of a La Carte Food Availability • Not Placing Soda Vending Machines in Heavily Trafficked Areas

  15. School Board Survey Results • Important Information When Considering a NR School Health Issue: • Advice from Health Expert • Link Between Nutrition and Academic Performance/Improved Attendance • Practical Benefits to Students • Support of Parents/Orgs

  16. School Board Survey Results • Factors Influencing Decision-Making Community and Family Factors: • Active Community Mobilization • Cultural Issues • Student Preferences • Personal or Family Health Issues

  17. School Board Survey Results • Factors Influencing Decision-Making Parent Factors: • Lack of Policy Education • Apathy among Parents • Uninformed about Health Issues

  18. School Board Survey Results • Influential in Decision-Making: • Food Service Staff • Superintendent Opinions • Budget Considerations

  19. School Board Survey Results • Organizations that should be more involved: • California School Boards Associaton • California Department of Education • Ca School Food Svc Assn/Ca Department of Health Services

  20. School Board Survey Results • Majority felt In-adequately Prepared to Develop Nutrition-Related Policies • Majority Want to Receive Training on Nutrition-Related Issues

  21. School Board Survey Results • Learn More About NR School Health Issues: • Internet • School Board Publications • Email • School Board Conferences • School Board Seminars

  22. Next Steps • Strategy Sessions • Finalize Social Marketing Plan • Develop and Pretest Concepts • Develop Materials • Implement Program • Evaluate Interventions

  23. Social MarketingCampaign Elements • Training and create community task forces to speak on school nutrition policy • Utilize the CSBA and PTA and community task forces to disseminate campaign materials • Conduct post school board survey

  24. Social MarketingCampaign Elements • Handbook on nutrition policy • State, regional and local nutrition policy workshops • Print ads and articles in trade publications and on Web Sites

  25. P.O. Box 942732, MS-675 Sacramento, CA 94234-7320 Phone: 916.323.4742 Fax: 916.445.7571 www.dhs.ca.gov/lean Teen Website: www.CaProjectLean.org Contact Information

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