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Akamai Technologies: When Demand Exceeds Capacity

Akamai Technologies: When Demand Exceeds Capacity. 1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content? . Contents and number of users Data verification (at receiver) and acknowledgement (to sender ) Latency/delay

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Akamai Technologies: When Demand Exceeds Capacity

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  1. Akamai Technologies: When Demand Exceeds Capacity

  2. 1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content? • Contents and number of users • Data verification (at receiver) and acknowledgement (to sender) • Latency/delay • Akamai (content distribution network CDN) • 73,000 servers around the world • 4 to 10 times faster

  3. 2. If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not? Apple, Microsoft, IBM • [On-demand software and applications] • [Online promotional events] • Reliability [deliverability, availability] • Scalability [large files, many users] • Speed • Flawless • Reporting tools [traffics, problems] • Security

  4. 3. What advantages does an advertiser derive from using Akamai’sEdgeScape service? What kinds of products might benefit from this kind of service? • Advertising Decision Solutions Business intelligence [online shopping behaviors]  accurately target buyers based on geographic locations, connection types, speed • Personalized content • Bandwidth-appropriate presentation • Location-specific pricing and promotions • Validate an end user’s location

  5. 4. Why don’t major business firms distribute their videos using P2P networks like Bittorrent? • Akamai: [centralized] must add servers to improve service. • Peer-to-Peer (P2P): [Internet decentralization ]Every client is also a server, contributing bandwidth and data • Key Web 2.0 principle: the service automatically gets better when more people use it. • "Architecture of participation", ethics of cooperation • Some companies prefer Akamai because • Enhanced stability, reliability, and security • On-demand contents • [Centralized approach] ease to collect user data

  6. 5. Do you think Internet users should be charged based on the amount of bandwidth they consume, or a tiered plan where users would pay in rough proportion to their usage? • Pay-for-use: based on bandwidth • ISP industry  maximize revenue • Net neutrality: free or at a flat fee [charging for use would discriminate some contents: high bandwidth videos]. • Web technology companies [Google, Amazon, Yahoo] do not want pay-for-use • How about you?

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