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BOILING THE HUMAN. CONVENIENCE AND CONFUSION ON THE PATH TO THE SINGULARITY Tony Greenberg & Alex Veytsel RampRate Eric Pulier ServiceMesh. BASIC CHALLENGES. Getting There from Here : Change is not inherently positive. Value-driven direction is vital.
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BOILING THE HUMAN CONVENIENCE AND CONFUSION ON THE PATH TO THE SINGULARITY Tony Greenberg & Alex Veytsel RampRate Eric Pulier ServiceMesh
BASIC CHALLENGES • Getting There from Here: Change is not inherently positive. Value-driven direction is vital. • Land of the Lost: Exponential Tech can overwhelm Linear Human decision-making. • Madoff’s Law: Anywhere a profit can be made, it will be, regardless of human consequences THE CONCERN: Madoff’s Law could thrive, creating an ugly future.
STUMBLING INTO THE LAND OF THE LOST Technological ProgressHuman-Scale Adaptation Development The LandOf the Lost Time
INNOVATING PAST THE CHALLENGES…MAYBE Technological Progress Business-Model AdaptationHuman-Scale Adaptation Failure to Innovate ExploitativeBusiness Models
DRAWING THE LINE BUSINESS MODEL ADAPTATION
YESTERDAY’S REVOLUTIONS • Revolutions in Connecting… • People to People • Information to Information • People to Information • And Now in Sharing…
EXPONENTIAL “LAWS”TRANSFORMING BUSINESS • Moore’s Law: Number of transistors on a circuit doubles and price halves every 12 to 18 months. • Metcalfe’s Law: A network’s value rises based on the square of the number of users. • Zuckerberg’s Law: The amount of information shared between people doubles every 12 to 18 months. • Pulier’s Law: The time and cost to launch a venture that reaches 100M people halves every 12 to 18 months.
THE CONVENIENCE EFFECT • AMAZON • GOOGLE • FACEBOOK • TWITTER • ZYNGA • FOURSQUARE Then… we turn up the heat a little more… • Default becomes “open” • Privacy becomes a “process”
WITH GREAT POWER… …COMES GREAT RESPONSIBILITY Or just a great opportunity to make a LOT of money…
INNOVATION: SOME MARKETS ARE WILDLY SUCCESSFUL 1943 (apocryphal) target market: 5 units worldwide (faux photo) 2009 market: 274 million units per year
INNOVATION: the PROMISE In 1962 In 1989
FAILURE TO INNOVATE Technological Progress Business Model AdaptationHuman Scale Adaptation Failure to Innovate
EXPLOITED IN THE LAND OF THE LOST Technological Progress Business Model AdaptationHuman Scale Adaptation ExploitativeBusiness Models
THE PARADOX OF CHOICE happiness Alfred Toffler Greg Easterbrook choices
CUSTOMER DISSERVICE:2010’S WORST COMPANIES • 21 of 32 nominees are pure services companies • 3 of 4 finalists- • The eventual “winner”? • The Lesson: Services Markets Reward Poor Customer Service
ARE WE BUILDING A TRANSHUMANIST SERVICES MARKET? Future Services • Virtual reality • Bio-Uploading • Cryonics • Nanotech
MUCH ADO ABOUT… SOMETHING? Fear mongering not the same as organizing behavior change… We Need Systemic Solutions.
YOUR ASSIGNMENT:HOW TO CREATE THE RIGHT MARKET? • Focus on: • More Innovation • Less Exploitation • Resources needed: • Regulation – In time? Not co-opted? • Covenants – How many altruists are there? • Impartial Arbiters – Who’s really impartial? • Individual Choice – Did you go open source? Did you ditch Facebook?
ERIC’S IDEAS • Create A Singularity Bill of Rights for humans and machines. • The Singularity Stock Exchange SSE rates companies against its Bill of Rights. Capture the conscious capitalist! • The Next Green Movement. Encourage support, pacts with higher-ranked companies. • Create predictable correlation between stock price and market success with Singularity Stock Exchange price.
ALEX’S IDEAS • Divorce political organization from geography • Create self-selecting communities • Virtual societies compete for citizens • More citizens = More influence • Political service becomes political imperative
TONY’S IDEAS • A world without exploitative sales and salesmanship • But How? • Awareness. • Expectations. • Accountability/Transparency • Automagical software that meshes people/technology needs and consciousness
THANK YOU This presentation will be available at www.BoilTheMan.com Write us at: tony@ramprate.com alex@ramprate.com eric.pulier@servicemesh.com