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Contagious / An early warning system for brands

Contagious / An early warning system for brands. Paul Kemp-Robertson / Co-founder / Contagious. Meerkatting. Humans are two-screen animals now. Text to go in here. US  tablet market has reached a critical mass . One in four smartphone owners also using a tablet / ComScore.

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Contagious / An early warning system for brands

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  1. Contagious / An early warning system for brands Paul Kemp-Robertson / Co-founder / Contagious

  2. Meerkatting Humans are two-screen animals now • Text to go in here

  3. US tablet market has reached a critical mass One in four smartphone owners also using a tablet / ComScore "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan / ComScore Senior VP of mobile /

  4. US tablet market has reached a critical mass Multi-platform content consumers 31% of US internet users now use a tablet - up from 12% last year - 74 million tablet users - 64% read news - 31% spend more time reading now (Source: Pew)

  5. Share of tablet video viewing grew 90% in the past six months Mobile video share grew 39% 71% of tablet users watch long-form videos that are ten minutes or longer Immersion > Snacking Source: Ooyala’s “Global Video Index”

  6. A Clockwork Orange / Contextual Content Random House + PopLeaf / iPad Edition

  7. Simplicity is King / Action-reaction The Fantastic Flying Books of Mr. Morris Lessmore

  8. Band Aid / Magic Vision / 30% x 7 opens Child-friendly Tech  / Digital Parenting / Three Parent Families

  9. Coke Polar Bowl / Digital Engagement / 60% of 100m SB audience using two-screens

  10. The Augmented Content Trend / Amplifying the social conversation

  11. Coke Polar Bowl / Results “Tying all the screens together” / Allison Lewis / Coke CMO 32,000 people RSVP'd on Facebook - 15 times the goal 12.5% increase in usage of the @CocaCola Twitter handle during the bears’ control Over 9 million users tuned into the live stream Average session time of 28 minutes

  12. Chevy / Game-Time App Hijacking the Super Bowl

  13. Chevy / Game-Time App Incentives to engage /

  14. Chevy / Game-Time App Real-time quizzes

  15. Chevy / Game-Time App Personalised codes / Win the cars in the ads

  16. Chevy / Game-Time App Social buzz / Amplified reach

  17. Chevy / Game-Time App Better than Madonna

  18. Chevy / Game-Time App The oxygen of buzz / Extending the reach and life of the campaign

  19. Tablets reinvigorate print Complementing not cannibalising 96% of tablet owners have read a printed magazine in the past year. 68% of tablet have read newspapers or magazines on a tablet that they had not previously read in print. Source: PPA

  20. GQ Live / An Industry First September Edition / Augmented Reality Ads & Cover

  21. The Tablet Generation 47 apps per day / Hacking Android in five months

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