1 / 13

“How to Tell Your Research Story” Michael Robin Research Communications Officer

Research Services Day August 31, 2006. “How to Tell Your Research Story” Michael Robin Research Communications Officer Research Communications. Office of the Vice-President Research. WHO WE ARE.

tudor
Download Presentation

“How to Tell Your Research Story” Michael Robin Research Communications Officer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research Services DayAugust 31, 2006 “How to Tell Your Research Story” Michael Robin Research Communications Officer Research Communications Office of the Vice-President Research

  2. WHO WE ARE Our mission: To build profile for the more than $100 M in annual U of S research locally, nationally and internationally. • Dedicated to serving researchers through the Office of the Vice President Research • Work with other communications professionals across campus • Your first stop for disseminating research news Art Class VIDO Bill Waiser, “Saskatchewan’s Historian” Office of the Vice-President Research

  3. WHAT WE DO • Develop communications strategies and materials • Manage media relations • Liaise with provincial and federal funding agencies • Communications consulting and media training • Communicate research news locally, nationally, and internationally • Train students in journalism and communications skills Office of the Vice-President Research

  4. OUR PEOPLE Kathryn Warden Director Provides strategic direction and oversees all research communications endeavors. Jennifer Webber Communications Officer Broadcast and print journalist; focuses on the humanities, fine arts, and social sciences. Michael Robin Communications Officer A science writer and print journalist; focuses on natural sciences. Linda Soshyski Administrative Assistant Provides administrative support to the Director and Communications Officers. Deborah Leiter Communications Assistant Promotes all facets of U of S Research. Angela Hill Communications Assistant Promotes all facets of U of S Research. Office of the Vice-President Research Contact us: 966-1425 www.usask.ca/research

  5. HOW WE DO IT Our Impact: In 2005, U of S research stories generated a total of 1,226 media “hits” with a total reach of more than 57 million people. We BREAK news… We RESPOND to news of the day… We help you CONNECT… We find you A FORUM… Office of the Vice-President Research

  6. WHY SHOULD YOU TELL US YOUR STORY? • Reputation building – personal and for the university • Public accountability • Spark interest and excitement in next generation of researchers • Impact on public policy Office of the Vice-President Research

  7. CALL US WHEN: • You have made an important discovery or can lend new insight into a problem of broad public interest • You or your students have secured a major research award, grant, or honor • You have begun a major research collaboration • Your research partner (company, community agency) wants to do a news release Diatoms, Graham George, Geological Sciences Cherie Westbrook, Geography Office of the Vice-President Research

  8. HOW WE CAN HELP YOU • Our expertise and experience • Media connections, training, events, and tracking • Student writing support Keith Carlson, Dept. of History Office of the Vice-President Research

  9. WHAT WE NEED FROM YOU • Your NEWS… • Your IMAGES… • Your LAY-FRIENDLY PUBLIC SUMMARY • Your HELP to speak out on issues and news of the day • At least A WEEK’S NOTICE on items that may need a news release or a news conference Freda Miller, Stem Cell Researcher and U of S Alumnus, Life Sciences Research Conference, College of Medicine Office of the Vice-President Research

  10. HOW TO BE A RESEARCH AMBASSADOR • Be human - what’s the human interest angle? • Be colloquial – would your Mom understand? • Be relevant - why should we care about this? • Be timely – news is new. • Know your audience - who are you talking to? NSERC Undergraduate Student Research Awards Office of the Vice-President Research

  11. NEW INITIATIVES • Research News – tell us what you think; we may buy you lunch • Research magazine • Research video profiles – CRC’s and CLS • Student Research News website – includes Field Notes blogspot • Congress 2007 national coverage Office of the Vice-President Research

  12. A FINAL NOTE • We would like to do it all! But our resources are limited. • Bottom line: call us, tell us what you’ve got, and what you’re trying to achieve. We’ll come up with a plan from there. • Reach us at 966-1425, or research.communications@usask.ca • Visit us online at www.usask.ca/research Equine Health Research Western College of Veterinary Medicine Office of the Vice-President Research

  13. Thank you! Office of the Vice-President Research

More Related