1 / 9

M 3.07

M 3.07. Distribution Channels. Distribution Channels. Intermediary: “middle man” # of Channels: the more common the item, the more channels involved Distribution intensity: the number of retailers in the channel Leads to ideal market exposure. Channel w/Wholesaler. PRODUCER. WHOLESALER.

turnage
Download Presentation

M 3.07

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. M 3.07 Distribution Channels

  2. Distribution Channels • Intermediary: “middle man” • # of Channels: the more common the item, the more channels involved • Distribution intensity: the number of retailers in the channel • Leads to ideal market exposure

  3. Channel w/Wholesaler PRODUCER WHOLESALER RETAILER CONSUMER

  4. Channel w/Agent • Used when producer does not want responsibility for selling activities PRODUCER AGENT CONSUMER

  5. Adding Value To Product • Perform channel activities expertly

  6. Technology & Channel Mgt • Some businesses can distribute most/all of their products via Internet • Easier to monitor channel members’ activities • Can decrease the amount of intermediaries necessary

  7. Global Positioning System • Allows companies to track movements of drivers & vehicles

  8. Impact of Channel Mgt on Customer Service • Products in stock • Timeliness • Communicate effectively • Limit backorders

  9. Distribution Patterns • Intensive: use all available outlets to saturate market • Selective: limited outlets in area • Exclusive: allows producer to maintain tight control over product

More Related