Digital Marketing Proposal 2016-2017 for Business Growth

1. AL-Abdali ,king Hussein St. Amman, Jordan Building no. 6, near DALLAS office TEGARATI For E-Marketing Solutions Tell:+962796035357 EMail:tegarati@gmail.com

2. Digital Marketing Proposal 2016 – 2017

3. Highlighting: This proposal is about looking towards the developing of the Digital Marketing plans any business! the methods & tools for upgrading your business goals.

4. Executive Summary: Social media has become incredibly popular with consumers and rightly so! For businesses, social media marketing offers a great opportunity to use fans as ambassadors who share your content and recommend our business at a low cost. So it makes perfect sense that many companies are using social media tactically by posting updates to Facebook, Instagram, LinkedIn, Pinterest and Twitter. A social media strategy which helps to support your business goals. Our experience is that social media works best when you have a more structured approach that's part of an integrated digital communications strategy.

5. Credentials TEGARATI co. for E-Marketing Solutions has been making inroads in the Digital E-marketing world for 2 years. We are an innovative and seasoned group of marketing professionals with experience handling the needs of a variety of clients. Our work in the Digital Marketing industry has demonstrated significant achievement, and garnered lasting results, and we hope to provide you with outstanding services for your business.

6. Situation Analysis • Specific – Can the detail in the information sufficient to pinpoint problems or opportunities? Is the objective sufficiently detailed to measure real-world problems and opportunities? • Measurable – Can a quantitative or qualitative attribute be applied to create a metric? • Actionable – Can the information be used to improve performance? If the objective doesn’t change behavior in staff to help them improve performance, there is little point in it! • Relevant – Can the information be applied to the specific problem faced by the marketer? • Time-bound – Can objectives be set for different time periods as targets to review against?

7. Objectives • 1-create a campaign of hashtag contests on Twitter & Instagram to increase brand awareness.” How to research what’s working for your competitors on Twitter • How to select the right KPI’s: • (A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets ) • How to select the right goals for your Twitter campaigns • How to structure your Twitter hashtag campaign for maximum engagement • How to execute a flawless campaign and keep up with your audience

8. 2- designing &Promoting the Facebook page of your business. •  Facebook Ads  include: • Targeting by age, gender, location, interests, and more. • Alternative payment models: cost per click (CPC) or impression-based (CPM). • ‘Trusted Referrals’ or ‘Social Ads’ – ads can also be shown to users whose friends have recently engaged with a company’s Facebook page or engaged with the company website. • Goals: • How Increasing followers • How Increasing page likers • How to Improve direct communication between clients and the local business online. • How Increase professional credibility • Expand global community. Facebook names specific 'relatively less-penetrated, large markets' such as EUROPE COUNTRIES, MIDEAST COUNTRIES, ARAB GULF COUNTRIES. • lasting access to everything new in the business industry . • How to develop a customer knowledge center and specializations in the field of business industry • How to build sufficient information for brands and their specialties products • Dissemination of successful operation and the work of radio and television campaigns experiences and publish them on YouTube.

9. Promoting the LinkedIn& slideshare business provider and convert it to a professional business plus to approved within commercial’s campaign . • Find and contact the right people with Premium Business Plus • Enhance your professional brand. • Grow your professional network. 

10. Another suggestions • 4- design brands logo of the to be more attractive and • modern. • 5- Optimize spreading the brand name of business. • 6- Competition to win customers and increase offers and • services advertised on a permanent basis • E-mail marketing strategy • build promotional emails based on • how far in advance your target audience plan their time and learning needs. • Planning a big in person event with possible offers for travel and hotels involved. • organize an automated event flow which covers the marketing of the event, the pre-event information and reminders and post-event information.

11. 8- SMS marketing strategy • Build promotional SMS based on: • Schedule Campaigns in AdvanceSchedule your text message campaigns in advance and send the right message at the right time. • Drive Traffic to Your WebsitePromote your mobile websites and landing pages and get more clicks and conversions. • Advertise Limited Time Offers When the clock is ticking, your customers will be more eager to convert and visit the STORE • Distribute Discount Coupons or offer a special package of therapeutic services for a special price in one visit or more • Send out discount coupons and drive more foot traffic to the BRAND • Announce New Products or recent method in dental & smile care Launching a new product or service to your customer base via text • Promote Conferences & EventsGet more visitors and sell more tickets by promoting your events and conferences.

12. Site and SEO Analysis

13. Some Ranking Factors • Domain Authority • Keyword in Title Tags • Keyword in Description Tag • Backlinks • Keyword Appears in H1 Tag • Keyword products kinds • Image Tags • Content Update

14. On-Site OptimizationKey words TEGARATI For E-Marketing Solutions Tell:+962796035357 EMail:tegarati@gmail.com

15. Main Keywords to Rank Title Tags Description Title Website Content Grab Attention: Use Bullet Points

16. Call To Action

17. Content and Articles

18. Content and Articles

19. Activate Website Blog • Write LOTS of Fresh Quality Articles for every service • Keywords crafted • Articles of over 400 words for better ranking • Updates and News on weekly biases for better robotsvisits • Activate URL www.localbusiness/blogs

20. Link Building Strategy • Most Important Ranking Factor • Backlink to every page on the website • Google Ranks Pages NOT Website

21. Link Building Benefits

22. Off-Site Optimization Competition for Keyword: Brand name of business

23. Off-Site Optimization

24. Off-Site Optimization - Backlinks • The Good: • The center is ranking Number 2 for this key work • Most of your competitors are not doing a lot of SEO to the ranking page for this keyword • you can rank higher for this keyword with some work • The Bad: • Google sees this as an unatural link structure as backlinks are expected to appear randomly to different pages and content on the site • If all the backlinks are going to one page it is going to make it very hard to rank other content on the site.

25. Off-Site Optimization – Anchor Text Below is the anchor text in the recent backlinks to the site:- “Anchor text means the keywords used in the backlinks from other sites”

26. Off-Site Optimization - Anchor Text • Key Issues: • Over 80% of your anchor text is using your site URL • Google Penalty could happen any time soon • Must Avoid this immediately • Solution: • Use variations on the keywords you want to rank for • Makes it look Natural • Use Long tail keyword variation • backlinks should also be from as many different sites and sources as possible to look natural

27. Youtube as an SEO Factor • Fact 1: Youtube is the second Largest Search Engine after Google • Fact 2: Youtube is owned by Google • increase number of videos • Optimized Video Channel and Videos • including the URL (backlink) to the business website • increase number of subscribers

28. Thank You