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Maximizing User Engagement through Modern Digital Marketing Strategies

Steercom's marketing and branding efforts led to a substantial increase in unique user visits from 2016 to 2017. With a 145% rise in users, our Facebook Analytics demonstrate a successful click-through rate. Click here to view our innovative digital marketing flow, guided by the A.I.D.A. principle and strategic marketing plans. Two sponsorships, a school seminar and a fun run, are scheduled for 2018 to further boost our online presence. Join us in building our list and enhancing user engagement through targeted postings and a personalized approach.

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Maximizing User Engagement through Modern Digital Marketing Strategies

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  1. Steercom Meeting_____________________________________________________________________________________________________________Marketing & Branding

  2. Website Unique User Visit Year 2016 Year 2017 vs 15,921 Users 39,054 Users 145% INCREASE

  3. Facebook Analytics Click here to View

  4. Modern Digital Marketing Flow

  5. Building Our List

  6. Page Postings Plan

  7. The A.I.D.A. Principle

  8. Marketing Plans 1. School Seminar Sponsorship Objective: To increase Facebook page likes with 500 to 800 likes. Event Date: February 2018 a. This will be an ex-deal event with the following mileage: 2. Fun Run Sponsorship Objective: To increase exposure through the advertising, marketing paraphernalia/materials and marketing means of a reputable event organizer. Event Date: April 2018 a. This will be an ex-deal event (mileage to follow)

  9. THE END Thank You.

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