7 Essential To-Do’s For A Successful Rebrand | Branding Agency In Chicago

1. 7 Essential To-Do’s For A Successful Rebrand | Branding Agency In Chicago

3. Finding the right creative direction that caters to your evolving brand can be overwhelming. Almost too overwhelming to bother. Are you procrastinating rebranding your creative business because the task seems so daunting? Are you feeling confused because you have no idea where to begin? • Let’s begin by understanding why there occurs a need to rebrand in the first place. The reasons can be - a growing and evolving brand, an outdated identity that does not suit with your brand anymore, to differentiate your brand from other competitors, to reach out and connect with new customers and so on…. • As your brand friend, the approach on my branding agency in Chicago is to always guide you in the right direction. So follow along for actionable to-do’s and tips to make your rebranding process smooth, your brand more customers focused and geared towards attracting ideal customers!

4. ASK YOURSELF “WHY” • Before you begin with the rebranding process, there are a few essential questions that you need to ask yourself. What has changed? Why is there a need for rebranding? Is your ideal customer still the same or has your niche shifted? What changes/upgrades have you made to your offerings? Answering these questions will help you focus and get clarity to move ahead. FIVE YEAR PLAN • You need to think and be clear about where you want your brand to be in 5 years. List down your brand vision, ideas and goals. Doing this will help you and your brand designer to build a brand incorporating all these factors. The branding must be timeless that stays consistent while allowing room for the brand to evolve.

5. POSITION YOUR BRAND THE RIGHT WAY • Rebranding is the perfect opportunity to clearly show how your brand stands out from competition. In order to start attracting your ideal customers, you need to create unique positioning for your brand. I have a free guide to help you with exactly that! FOCUS ON BRAND EXPERIENCE • How do you want to make your customers feel? List down up to 3 keywords associated with it. For example: you may want your customers to feel special, cared for, protected etc. • Try to communicate the same through the right tone and voice. Keep the keywords in mind when planning to write copy for your website, social media or marketing messages. All in person interactions and phone/email communication with potential customers should result in them trusting your brand. Giving a great brand experience to your customers goes a long way.

6. RESEARCH THOROUGHLY • The persona of your ideal customer should be crystal clear in your mind. For that, do all the research that you need to so that your brand strategies and actions are directed towards targeting your customers. • Always think from your customer’s perspective to stay top of mind. What do they need from a brand like yours? How can you take it to the next level with your offerings? That’s how you will attract a loyal tribe and make them fall in love with your brand! CREATE A MOODBOARD • This step is important when it comes to the visual side of brand building. Creating a moodboard or inspiration board will give you and your designer a visual direction to follow. • You will realize what you do not like with your current brand identity and what you are looking for when rebranding. A compilation of ideas (logo, typefaces, color and brand style) to refer to when you begin discussing the rebranding process, will come in handy.

7. HIRE THE RIGHT PROFESSIONAL BRAND AGECNY IN CHICAGO • This one is so important! When you have done the homework and it’s time to begin execution, make sure you get professional help. Seek consultation and discuss your ideas in depth. • A good professional should be able to understand your vision and guide you in the right direction :) • Have fun rebranding your amazing business with our brand agency in Chicago, stress-free! Good luck my fellow entrepreneurs!

9. THANKYOU