Add Value and Boost Customer Loyalty with Hosted Services from Verio

1. Add Value and Boost Customer Loyalty with Hosted Services from Verio Laura Matheney – Senior Sales Trainer

2. Agenda

3. Verio Overview • Private Label Leaders • Proven processes, systems & people • 1 million+ accounts • Partner to 7 top US carriers, on 5 continents • Serve leaders in 7 internationalmarkets including Japan, Brazil & New Zealand

4. What Verio Offers Broadvox Commitment to innovationNew services always being offered to increase ARPU, customer satisfaction and reduce churn. The Best Fit Private label hosting tailored offerings to your needs and business. Marketing & Sales SupportSales and customer support training programs. • Product Breadth & DepthAddress all aspects of the market with our solutions: • SMB hosting • managed servers • hosted email • website design • migration services • SEO • Ecommerce and more… Account ManagementDedicated tech and account management teams experienced with OEM issues, robust back office for provisioning/billing support

5. Why Broadvox and Verio Common Traits • Goal: Increase revenues and value to SIP trunking and broadband sales... • with symbiotic, highly sticky products that increase bandwidth usage and reduce churn… • And do it: • without additional technology investment • with best of breed offerings • In a way that boosts MSRP w/o CapX costs Goal: Bring to market the technical platform, online tools, and support infrastructure SMBs need to successfully host sites and applications. Partner with growing organizations with active sales teams and a desire to penetrate into additional markets. Offer high margin products for bundling and adding to their core product line. Deliver it in flexible sales, service and billing models. • SMB Focus • IT & Technology Services • Sell hosted services on MRR basis • Shared value proposition: outsource management and save time, money and effort

6. Why Broadvox and Verio Opportunities for you • Website Hosting • Website Design or Refresh - ecommerce, affordable custom design & maintenance. • VPS – larger sites, ecommerce, secure hosting for custom applications • MPS – fully managed servers • Hosted Exchange - managed business class email. Idea! Sell it with SIP Trunking!! • IT Services – Database work, website maintenance, site migration and more • Add Hosted Offerings to core broadband and voice sales • Increases your base sale, share of wallet and prevents shopping elsewhere • Deliver a full-service solution • Drive more bandwidth usage = boost $$$!

7. WhatAre Managed Hosted Server Solutions

8. Why Managed Hosting Your customers have control over their business needs We provide and manage the infrastructure

9. Why Managed Hosting - Operational Efficiency

10. Mean Monthly Spending on Website/ Online Operations (U.S. SMBs with Websites) Opportunity is $75 - $320/mo 2011 predicts Source: IDC SMB Survey 2011 Note: These figures include costs of web hosting

11. The Web Hosting Sales Leaders • Who’s in here? • Telcos • Broadband • Local hosts Source: Tier1Research, Winter Mass Market Hosting Report Highly Fragmented Market GoDaddy, Network Solutions, MIT, Register.it revenuesare overstated by DNR

12. From Where are SMBs Buying Hosted Services? Globally, broadband providers are the most popular provider Smaller businesses much more likely to follow this pattern. Denotes good news for telcos and carriers Q – Who do you currently purchase your Internet-based services from? Select all that apply.

13. Why Add Website Hosting and Hosted Services? “Many current home pages are very rudimentary and SMBs will need to invest in home-page upgrades andmaintenance to enhance their online presence. The smallest firms will continue to prefer the do-it-yourself approach to site creation, but the very basic template-driven web sites often do not offer a sufficiently sophisticated image.” Ray Boggs, IDC, 2009 Market Growth & Opportunity • 40% of US SMBs have yet to build a website • Only 16% of small firms with a web site are selling online Increase “Stickiness” • Websites are perceived to be difficult to move • Increases perceived value of a bundle • More reasons to “touch” the customer Create Value Bundles • Convergence between IT and telecom in the workplace makes bundling attractive. • Provides a Business Solution to customers • Creates revenue potential for the customers through eCommerce • Differentiates from pure access or portal competitors Increases ARPU • Hosting revenues range from $12 to over $100+/month per account • Provides scalable method for growth into SaaS alongside market adoption without infrastructure costs or risks.

14. It Is NOT About The Box – It Is About The Dream

15. Managed Hosted Server Solutions Managed Private Server Virtual Private Server Shared Increasing website requirements, scale, flexibility and cost

16. Verio’s Managed Hosted Server Plans Shared Virtual Managed Increasing website requirements, scale, flexibility and cost

17. Solving Business Needs High SaaS (All) Online Storefront, Email Marketing Hosting with eCommerce, email campaigning (VWS/MWS) Application Development, Database Hosting (VPS/MPS) Build & Market Sites Sophistication of Online Needs Email & Web PresenceBundled Hosting, Mobility (Shared) Low High Technical Competence Source: IDC, 2008

18. Shared Hosting Plans • 3 plans on Unix or Windows • Complete solution with email • Free design tool to build your site • Installed applications WordPress, Gallery (for sharing photos), marketing tools, web stats, Podcast capabilities. • Basic, Enhanced, Premium Plans have varying disk space, bandwidth and email accounts. • Special features on Enhanced and Premium plans not available on Basic. • Live phone/email technical support - FREE Built for • Clients with NO site yet • Or who have an existing site to move • Want to build site themselves using EasySite tool • OR have someone to build a site for them

19. VWS and MWS Plans • VWS Built for: • Designing in ASP or any .NET • Using an MS SQL database • Want Windows Media Streaming • Want to do multi-hosting • VWS: 3 plans ranging from 5 to 40 GB of disk space • MWS: 3 plans ranging from 60 to 280 GB of disk space • Complete solution with email • Installed applications WordPress, Gallery (for sharing photos), marketing tools, web stats, Podcast capabilities. • MySQL and MS SQL databases • Live phone/email technical support - FREE • MWS Built for: • Has an MS SQL database – 1GB or larger • Want all of the resources of the server • Want the security of being the only customer on the server • Have high volumes of traffic • Have processor intensive tasks

20. VPS and MPS Plans • VPS: 3 plans ranging from 20 to 60 GB of disk space • MPS: 3 plans ranging from 100 to 300 GB of disk space • Multiple-domain hosting • Root access with extensive library • Easy-to-use control panel (CPX) for account configuration and customization • Live phone/email technical support - FREE • VPS is for you: • When you need less space but equal the management and privacy • When you want to share the cost of hardware and IT staff • When you want an affordable solution that does not sacrifice performance or security. • MPS is for you: • When you want the security and performance of a dedicated environment without the costs of managing the hardware in-house. • When you want an enterprise-class server and software to power the most intensive sites and applications with dedicated bandwidth and processing. • When you want a team of experts dedicated to ensure your services run smoothly 24/7

21. Key Competitive Differentiators

22. MPS Benefits – Cost Savings Powerful tool to help you demonstrate the cost savings (in addition to all of the other benefits)

23. Most Common Managed Hosted Computing Uses Collaboration Applications 67.3% Web Applications/Web Serving 66.9% Data Backup or Archive Services 59.4% Business Apps (CRM, HR, ERP) 55.6% Personal Productivity Apps 55.1% Data Content Distribution Services 54.8% Storage Capacity on Demand 52.9% IT Management Software 51.3% Server Capacity on Demand 50.6% Business Intelligence Analytics 49.8% Apps Dev/Test/Deploy Platform 49.1% IT Information Security 48.6% Source: IDC Enterprise Panel, 3Q09

24. What can you do with VPS or MPS? Three primary categories revealed

25. Turn up an Online Business • Possible Site Functions • Login: Public and private areas • Reservations: ability to make online reservations for a hotel or campground or spa • eCommerce: use apps such as Zen Cart, Magento, OS Commerce. • Offer classifieds: such as Noahs Classifieds • Gallery: Maintain a Photo Gallery such as an open source or purchased one. Defined: The server hosts a website that drives the business forward. It may include a number of paid or open source applications that allow users to accomplish sophisticated activities as initiated by the company.

26. Customer Scenario: Ecommerce • Possible Site Functions • Sell physical products or downloadable products • Sell software – online download or physical • Use ShopSite, OS Commerce, Magento, Zen Cart or others. Challenge: Businesses need an online store where visitors can securely purchase products or services from any location using a secure online payment. VPS/MPS Value: Secure and robust enough to handle your growing store. Allows you to install almost any application you want and offer ecommerce on your terms.

27. Customer Scenario: Ecommerce Open up opportunities to sell to customer before and after their visit.

28. Optimized for Single Use • Possible Site Functions • email server – use it to send and receive email using your own software or one like Emma • FTP Server – storage for files you can store / upload / download • File Server (using Samba) • Streaming Radio service (using Ice Cast) • Streaming live meetings between locations • Server clusters for redundancy Defined: a server deployed into a single specialized use.

29. Customer Scenario: Streaming • Possible Site Functions • Live broadcasts • Photo and video galleries • Games and simulations • Computer-based training • Viral advertising • Live video streams • Live or on-demand Webinars Challenge: Consumers are accustomed to interactive multi-media applications. As multi-media applications become faster, clearer and more interactive, organizations that want to stream multi-media need powerful, robust hosting technology with guaranteed uptime and ultra-fast connections. VPS/MPS Value: BroadvoxGO!Services offers leading-edge server products that are extremely powerful, robust, and capable of running most resource-intensive programs, including some of the popular streaming applications you may choose.

30. Customer Scenario: Email Server • Possible Site Functions • Establish a professional online presence for you business. • Configure an email box for every employee. • Enjoy quick-responding inboxes and emails. • Access email from anywhere in the world. • Send newsletters to clients and prospects. • Schedule periodic server tasks and receive results by email. • Maintain access to server functionality. Challenge: SMBs demand all the advantages that electronic communications provide, but the often lack the technical and financial resources to purchase and manage the infrastructure. When email is critical to daily business operations, companies need a solution that is both affordable to implement and robust enough to trust with their most valuable business assets. VPS/MPS Value: a reliable, robust and scalable email server solution built specifically for SMBs. This email server solution provides organizations with guaranteed connectivity, customized configuration capabilities, plentiful storage and space for accounts – all at a competitive price.

31. Customer Scenario: Email Server This server has been optimized to conduct email marketing activities. Application in Use: Emma

32. Customer Scenario: FTP Customer login to upload audio files for transcription and download text files Server optimized for uploading and downloading files Application in Use: ProFTPD Server

33. Become a Hosting Reseller • Possible Site Functions • Ability for reseller to slice up server to offer individual hosting services to multiple customers on the server. • Multiple level of control panel functionality – reseller vs. end user • Ability to upload their own applications for use by specific customers Defined: Website designers and developers frequently offer hosting as an additional offerings as part of their packages. They setup the server and offer hosting for a monthly fee and collect directly from customers.

34. More Ways to Add Value and Boost Loyalty and Revenue