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EMOTIVE LANGUAGE LESSON

EMOTIVE LANGUAGE LESSON. Persuasive: To influence, win over, convince .

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EMOTIVE LANGUAGE LESSON

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  1. EMOTIVE LANGUAGE LESSON

  2. Persuasive: To influence, win over, convince.

  3. Emotive meanings can be used for good or for bad. Con artists, for example, may use the emotive side of language (a) to mask cognitive meaning by whipping up emotions so that reason is overlooked and (b) to dull the force of language so as to make acceptable what otherwise might not be. The latter task is often accomplished by means of euphemisms, which are less offensive or duller expressions used in place of more offensive or emotively charged locutions. There are lots of these that we use every day.

  4. Mud from Glastonbury Festival is being sold on internet auction site eBay. • On Wednesday morning there were four different offers of mud from the three-day music event on the site. • There was a lot of rain at this year's festival and with 150,000 people partying in the fields, there was plenty of mud to go round! • One advertisement says: "Couldn't get a ticket? Had to watch it on TV or read about it? Well, here's a chance to own your own little piece of Glastonbury." • The mud was scraped from boots and 15 bids have been made, the top one so far being a massive £74! • Another offers a "carefully collected" 4cm by 5cm chunk of mud "framed very beautifully" in a beech box frame. • Hundreds of ankle injuries were reported from revellers slipping as wellington boots failed to hold their grip on the fields of Worthy Farm in Pilton, Somerset. • 1. What would persuade you to pay $100 for some Glastonbury mud? • 2. What age and type of people would be most easily persuaded by the two adverts on eBay? • 3. Why did the first seller use two questions? • 4. Why did the second seller use two adverbs - carefully and beautifully? 5. Why does the second seller mention a beech box frame, rather than just a frame?

  5. Task • Each student creates a mind map diagram with the following headings: • Unusual item to sell. E.g. air. • Special qualities of product. E.g. breathed in by Elvis. • Age group targeted. E.g. teenagers. • Typical interests of target audience. E.g. music. • Questions to engage the reader. E.g. Want to get closer to the King of Rock and Roll? • Words describing what the product looks, sounds, feel, tastes and smells like (if appropriate). • Other persuasive sentences to sell the product. • Each pair writes a 50-word advertisement for their chosen product which will persuade their target audience to buy it. • To be submitted and presented

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