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Why GWEE?

Why GWEE?. More than 85% women in direct selling industry Industry a leading provider of basic business skills training for women Industry’s comparative advantage to compile and disseminate information and to help facilitate the exchange of best practices among regions.

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Why GWEE?

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  1. Why GWEE? • More than 85% women in direct selling industry • Industry a leading provider of basic business skills training for women • Industry’s comparative advantage to compile and disseminate information and to help facilitate the exchange of best practices among regions

  2. Project Scope & Partners • WFDSA’s hallmark official women’s empowerment program based on APEC Consumer Education and Protection (CEPI) Initiative model • Endorsed at 2009 APEC Small & Medium Enterprises (SME) Ministerial in Singapore • In line with APEC SME Minister’s cutting-edge priority of developing micro-enterprises and investing in women • True public-private partnership between APEC Economies and business • Act as a catalyst in bringing business, government, women’s organizations and NGOs together to work to improve women’s economic conditions • Multi-year effort funded by WFDSA and national DSAs and implemented in partnership with Indiana University Kelly School of Business’ Institute for International Business • Pilot market: Malaysia

  3. GWEE Benefits • Greater awareness about the industry and its women’s empowerment efforts • Partnerships developed and alliances formed between local DSAs, individual direct selling companies, governments, NGOs and women’s organizations • Utilize multi-sector support for effective existing programs that empower women entrepreneurs and create new programs that compliment local, regional and global women’s empowerment initiatives • Leverage the existing contacts to engage local, regional and global participants in the various women’s empowerment programs and initiative • Governments, NGOs, Women’s groups can tap into existing expertise • Make an impact on the public policy level

  4. Structure WFDSA/ Kelley School of Business DOC Local DSA Governments NGOs/ Academia

  5. Partners Local DSA Logo

  6. PROGRAM OBJECTIVE Develop and support female entrepreneurs in in the APEC region and elsewhere in the world through capacity building workshops enabling them to build and sustain new businesses and micro enterprises

  7. OUTCOMES 1. Women start businesses that last.

  8. OUTCOMES 2. Women develop support networks.

  9. Process & Time Frame

  10. Uniqueness of the Training Project

  11. Video Based Materials = Global Reach & Quality Control Participant Materials Train-the-Trainer Materials

  12. Local Facilitators = Local Expertise

  13. Standardized Content with Local Flair

  14. Timing = Transfer • 7-week training course • 3 hours per week • Incremental steps through each week with • time and projects to create action

  15. Training Design = Networking & Support

  16. Train the Trainer • Day-long training • Hands-on and Experiential • Strong understanding of materials and training • Will leave ready to start training!

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