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Agenda

Agenda. About KAMF Growth of KAMF  N ew challenges How Business Link Central Denmark and other public offers have helped us face our growth challenges Subsidies to strategy seminars with other SMEs Subsidies from the EU for sales development. About KAMF.

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Agenda

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  1. Agenda • About KAMF • Growth of KAMF  New challenges • How Business Link Central Denmark and other public offers have helped us face our growth challenges • Subsidies to strategy seminars with other SMEs • Subsidies from the EU for sales development

  2. About KAMF KAMF = Keld Adelsbøll Machine Factory • Established in 1999 • Turnover (2010): 5.7 mill. Euro • Employees have machinists background • Flat structur - ”Whole in wall” management

  3. Agenda • About KAMF • Growth of KAMF  New challenges • How Business Link Central Denmark and other public offers have helped us face our growth challenges • Subsidy to strategy seminars with other SMEs • Subsidy from the EU for sales development

  4. Growth 1999-2011 1999 - Turning and milling 3 employees, 300 m2 # Employees

  5. Growth 1999-2011 2005 - New area: Assembly 18 employees, 1450 m2 (partly bought and rented) # Employees

  6. Growth 1999-2011 2009 - Moving towards ”complete deliveries” – from order to container 20 employees (No nightshift), New large factory 2500 m2 # Employees

  7. Examples of products installed by our customers Book sortation systems for Libraries Valve changing machines Baggage-handling sorters for airports

  8. Growth 1999-2011 Strategy network 2010/11 – Growth challenges: Subsidies to strenghten strategy and sales # Employees

  9. Agenda • About KAMF • Growth of KAMF  New challenges • How Business Link Central Denmark and other public offers have helped us face our growth challenges • Subsidies to strategy seminars with other SMEs • Subsidies from the EU for sales development

  10. Subsidies to strategy seminar/network with other SMEs 7 whole-day strategy seminars over 6 month • 11-12 SMEs from non-competing industries • Strategy focus: • Learning about strategy theory and the importance of having a strategy • Company visits and presentations • KAMF Strategy 2011-14 developed • Learning from network feedback • Presentations from practioners • Eg. sales method with Kim Wilde: ”Selling requires structure”

  11. Subsidies from the EU for sales development Sales technique/coaching with Kim Wilde • Former sales efforts without tools or results… • Sales effort today: More structured approach • Pre-analysis/preparation, meeting & following-up • Identification and segmentation of potential costumers. • What is important for the potential costumer? • How do we present ourselves to them? • Better understanding of sales process (building trust) Immediate results: • More upselling to current costumers • 8 company visits

  12. Our experience of the application procedure at Business Link Central Denmark Proces not as difficult as expected • Meeting with Business Link Central Denmark (delimiting the project and learning about other options for subsidies and support) • Sending application • Subsidies paid KAMF will probably use similar SME supporting offers in the future…

  13. Questions? Let’s go for a walk…

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