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Carolina Dining Services' Use of Social Media

Carolina Dining Services' Use of Social Media. Adam Bowers, Janae Hinson, Gloria Schoeberle, Megan Turner and Megan Walsh. Why We Did This. Social media plays a large role in Fortune 500 companies and non-profits. What We Wanted To Know. What We Wanted To Know. What We Did. Interview.

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Carolina Dining Services' Use of Social Media

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  1. Carolina Dining Services' Use of Social Media Adam Bowers, Janae Hinson, Gloria Schoeberle, Megan Turner and Megan Walsh

  2. Why We Did This... Social media plays a large role in Fortune 500 companies and non-profits

  3. What We Wanted To Know...

  4. What We Wanted To Know...

  5. What We Did...

  6. Interview "We wanted students to feel connected to our brand after they signed up for their meal plans." "From our funny updates, events, and special promotions, we wanted students to know us." - Former CDS intern

  7. Content Analysis

  8. Survey

  9. What We Found... 1. Students are largely unaware of CDS' social media presence 2. CDS is not always posting the content that students want to see 3. Posts are not motivating students to go to CDS' locations

  10. Unawareness

  11. What CDS Posts vs. What Students Want

  12. What CDS Posts vs. What Students Want

  13. Social Media Efforts: Motivational? 100% of Twitter users said a post had never motivated them to go to a CDS' location 95% of Facebook users said a post had never motivated them to go to a CDS' location

  14. Issues to Overcome No awareness * Lessens motivation * Limits interaction * Decreased shares, retweets and friend recommendations 100%of respondents on Facebook 63%of respondents Twitter

  15. Social Media Strategy 1096 Facebook “Likes” vs. 283 Twitter Followers *Failure to take advantage of individual platform features* >

  16. Focus Do students find CDS’ social media cluttered? * Students don't want university news * Meals and dining related events remain important

  17. Where should CDS go from here... Q: How can we improve CDS' social media strategy? A: Tying together the following: - Research Questions - Interview with former CDS intern - Results

  18. Recommendations Greater promotion of CDS' social media platforms

  19. Recommendations Matching posts with what students want

  20. Recommendations Implement further incentive programs to build social media base

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