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LEVERAGING EXTERNAL INTELLIGENCE

LEVERAGING EXTERNAL INTELLIGENCE. Jenny Brown, Director, Oakland Innovation. Content. Introduction Why do you need to tap into the external world Best practice tools and techniques The benefits of scouting Case Study 1 – Network Mapping Case Study 2 – Beetroot Juice. Content.

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LEVERAGING EXTERNAL INTELLIGENCE

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  1. LEVERAGING EXTERNAL INTELLIGENCE Jenny Brown, Director, Oakland Innovation

  2. Content • Introduction • Why do you need to tap into the external world • Best practice tools and techniques • The benefits of scouting • Case Study 1 – Network Mapping • Case Study 2 – Beetroot Juice

  3. Content • Introduction • Why do you need to tap into the external world • Best practice tools and techniques • The benefits of scouting • Case Study 1 – Network Mapping • Case Study 2 – Beetroot Juice

  4. Oakland Innovation Ltd • Founded in 1989 in Cambridge UK • Serving international corporations across the globe • Long-term relations (many 10+ years) • Majority of projects are repeat business • Working on both technical and market projects • Extensive experience in a range of industry sectors • Foods and Beverages • Health and Medical • Beauty • Consumer Products • Chemicals and Materials • Petrochemicals • Harness external knowledge and opinion to explore and evaluate market propositions, find and evaluate technology options, and identify innovation partners

  5. The Team and the Skills • An international team of 50+ scientists and engineers • Technically very strong • Commercial experience • Fast learners, quick thinkers and good listeners • Cultural diversity • Linguistic skills • Trained to connect with most relevant experts and engage in ‘intelligent discussions’ around often complex issues and problems • Integrate, build and make sense of the learning • Derive insights and solutions to support and accelerate client’s innovation projects

  6. Some of Oakland’s Team

  7. Content • Introduction • Why do you need to tap into the external world • Best practice tools and techniques • The benefits of scouting • Case Study 1 – Network Mapping • Case Study 2 – Beetroot Juice

  8. Open Innovation • CLOSED • All the smart people work for me • Must discover, develop and ship to create value • Need to create most ideas • Control IP • OPEN • We need to leverage smart people, wherever they are • Can create value by leveraging the work of others • Need to use best ideas • Need to maximize value of IP – ours and others Henry Chesbrough, 2003, Open Innovation. Harvard Business School Press

  9. Commercial Imperative Open Innovation offers economic advantage; especially when funding and resources are less easy to access MARKET

  10. Content • Introduction • Why do you need to tap into the external world • Best practice tools and techniques • The benefits of scouting • Case Study 1 – Network Mapping • Case Study 2 – Beetroot Juice

  11. Why scout? What are the benefits? • Increase the diversity of ideas • Speed up innovation • Reduce the risk of missing opportunities • Increase your chances of placing the right bet

  12. Content Introduction Why do you need to tap into the external world The benefits of scouting Best practice tools and techniques Case Study 1 – Beetroot Juice Case Study 2 – Network Mapping

  13. INTERMEDIARIES CAN HELP YOU

  14. Why Use Intermediaries • Objectivity • Anonymity • Skill Set • Efficiency

  15. Some Tools……. TREE Oakland’s 3As matrix™ Ecosystem Mapping

  16. Content • Introduction • Why do you need to tap into the external world • Best practice tools and techniques • The benefits of scouting • Case Study 1 – Network Mapping • Case Study 2 – Beetroot Juice

  17. Active collaboration Speaking terms Existing client ecosystem

  18. Active collaboration Speaking terms Proposed new ecosystem

  19. Content • Introduction • Why do you need to tap into the external world • Best practice tools and techniques • The benefits of scouting • Case Study 1 – Network Mapping • Case Study 2 – Beetroot Juice

  20. Beetroot for Heart Health Example landscaping study

  21. Is there merit in the idea of a beetroot health or sports beverage? Is there any substance in the report? Are there products already out there? Who could we work with? The Original Stimulus The Want

  22. Overview of health benefits of beetroot

  23. How does it work?

  24. Summary of clinical trials All 4 of the human trials used beetroot juice and focused on the benefits of nitrate

  25. Overview of patents A total of 14 patents concerning beetroot were found in the areas of food, beverage and healthcare. The majority of the patents make no direct reference to heart health

  26. Key Experts

  27. Andrew JonesUniversity of Exeter, UK • Leads the laboratory of bioenergetics and human performance at the School of Sports and Health Sciences • http://sshs.exeter.ac.uk/researchgroups/bhp/ Research interests • Respiratory physiology • Muscle oxidative metabolism • Limitations to endurance exercise performance Clinical trials • Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. Journal of Applied Physiology, 2009, 107, 4, 1144-1155. • Dietary nitrate supplementation enhances muscle contractile efficiency during knee-extensor exercise in humans. Journal of Applied Physiology, 2010, 109, 1, 135-148.

  28. Amrita AhluwaliaWilliam Harvey Research Institute, UK • Professor of Vascular Pharmacology at Centre for Clinical Pharmacology • http://www.whri.qmul.ac.uk/staff/Ahluwalia.html Research Interests • Mechanisms of vascular homeostasis in inflammation and particularly the role of the endothelium • The effect of beetroot juice on circulating nitrate and nitrite levels and blood pressure in normotensives and hypertensives Clinical trials • Inorganic nitrate supplementation lowers blood pressure in humans: Role for nitrite-derived NO. Hypertension, 2010, 56, 274-281. • Acute blood pressure lowering, vasoprotective, and antiplatelet properties of dietary nitrate via bioconversion to nitrite. Hypertension, 2008, 51, 3, 784-790.

  29. Mark T. Gladwin, MD University of Pittsburgh, USA • Chief of the Pulmonary, Allergy and Critical Care Medicine Division • Director of the Hemostasis and Vascular Biology Research Institute • http://www.dept-med.pitt.edu/paccm/faculty/Gladwin.html Research Interests • Nitrite as a circulating storage pool for NO bioactivity • A novel physiological function for hemoglobin as an electronically and allosterically-regulated nitrite reductase • The characterization of a novel mechanism of disease, hemolysis-associated endothelial dysfunction Review • Nitrite mediates cytoprotection after ischemia/ reperfusion by modulating mitochondrial function. Basic Research in Cardiology, 2009, 104, 2, 113-119.

  30. PRODUCTS

  31. Conclusions • Beet-based products are an emerging trend • Significant research carried out in the past 2 years • However, the jury is still out on palatability and digestibility issues • Interesting to monitor growth and evolution of the market • More clinical evidence is needed

  32. In Summary……..

  33. Overview • Why do you need to tap into the external world? • The bulk of knowledge exists outside your organisation • How • WANT, FIND, GET, MANAGE • The benefits of external scouts • Speed • Efficiency • Anonymity

  34. And Finally……. "When you have exhausted all possibilities, remember this. You haven‘t” Thomas Edison

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