SEM1 1.10 A - Promotion

1. PE - Employ sales-promotion activities to inform or remind customers of business/product • PI - Design logo for sport/event • PI – Design tickets SEM1 1.10 A - Promotion

2. Logo Video • http://www.youtube.com/watch?v=x3jTSB2ez-g

3. Explain the importance of having a logo • Visual representation of the company “The Face of the company” • Anchors your brand • Single most visible aspect • Essential for overall marketing strategy • Brand recognition will lose a lot of potential without a legitimate logo to go with a brand • The name and logo are the 1st things consumers see and remember

4. Describe considerations in creating a logo • Your company – what the logo says about you • Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message? • Versatile for various media types • Black/white, distance and up close usage • Simple – easy to remember • Some of the best “big brand logos” are simple • Color, shape, size, 3-D, contrast, etc. • Legibility – if you can’t read, customers can’t • Attract attention, leave an impression, be unique and reflect company’s personality

5. Describe considerations in creating a logo • More detail = higher cost to reproduce • Competition – what do they utilize • Impressive and seductive • Trademark your logo • With the US Patent & Trademark office • Protects logo from unauthorized usage

6. Wendy’s Changes Logo for 2013 2013 1983

7. Discuss the Components of Logos • Word mark or logo type • The name of your company • Pictogram - a symbol (a.k.a. icon or avatar) • Tagline- a brief description of your company or product. The tagline envelops the essence of your brand. Your brand positioning is what makes your company different from it’s competitors. • Icon, picture, text, color palette • Harmony and balance of all the above

8. Identify Types of Logos • Brand mark Symbol • This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design • Word mark • Is a uniquely styled font type that spells out the company or brand name. • Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.

9. Brand Mark Logos

10. Word Mark Logos

11. Identify Types of Logos • Letter mark – Are exclusively typographic. • The letter mark uses the company name written out, yet has a symbol representing the company through the use of its initials or the brands first letter. • Combination Mark – Is the combination of a symbol and a word mark. • The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.

12. Letter Mark Logos

13. Combination Mark Logos

14. Identify Types of Logos • Emblem – An emblem logo encases the company name within the design. - An emblem is a physical structure that is usually attached to the product.

15. Characteristics of Effective Logos • Scalability- resized with ease • Billboards to business cards • Design should be eye-catching • Full color, grayscale or just black and white • No clipart or stock images • Should reflect the individuality of the business • Simple, timeless, fresh, relevant and original • Stay clear of design trends (camo, zebra) • Stick out – see it once and remember it • Legally acceptable – does not infringe on other TM

16. Resources useful in generating logo ideas. • Focus on your business image • Look at your competitors • Internet research • Hire a designer or do it yourself • Books, articles, blogs • Logo history • Trends • Awards • Typeface

17. Procedures for designing logos • Design brief • What designs are important • Research • Know the industry and history • Reference • Logo designs that have been successful • Sketching • Develop the logo design from brief and research • Reflection – receive feedback • Presentation • Show a few examples and get feedback

18. Why do teams change their logos?

19. Create your own logo! • Create a logo that is unique to you. • What type of logo will you use? • Remember the components of logos. • Incorporate the characteristics of Effective logos. • Seek feedback from your classmates. • Be ready to explain it to the class.

20. Information to Include on Tickets • Event or Team Name • Date • Time • Place • Cost/price • Graphics/logos • Promotional Coupons/sponsors • Bar codes • Seat Identification • Restrictions/regulations

21. Types of tickets used for sports/events • E-Ticket • Print at home • Paper – hard copy • Mobile phone scan • Season Tickets • Multiple Game • Single Game • Group Tickets

22. Purposes of Tickets for Sports/Events • Count attendees/reservations • Minimize confusion regarding seating/organization • Collect fees and data • Souvenir • Advertising/revenue

23. Procedures for Designing Tickets for an Event or a Sport • Design the tickets template with event’s theme • Choose font type, size and color • Choose color based on event’s theme • Lay out the event’s information on the template • Utilize both sides • Determine ticket size and paper quality • Purchase card stock • Print on pre-cut/perforated paper • Consider embed special watermarks to discourage counterfeiting activities