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Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr. overview. Organization History and Life Cycle External Environment Mission, Goals, and Strategies Organizational Culture and Management Interorganizational Relationships. History. history. history.

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Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

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  1. Team Members :Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

  2. overview • Organization History and Life Cycle • External Environment • Mission, Goals, and Strategies • Organizational Culture and Management • Interorganizational Relationships

  3. History

  4. history

  5. history

  6. Life cylce

  7. Life cycle

  8. Life cycle • nearly 35,000 Employees in 35 states,and growing

  9. External Environment Uncertainty

  10. External Environment • Air- Traffic Controller shortage • Competition • Fuel Prices • Air traffic disasters • Decline in customer demands • Economic downfall

  11. External Environment External SWOT Analysis

  12. External Environment Porter’s 5 Forces • Threat of New Entrants (H) • Capital Intense • Government Regulations • Excess to distribution channels • Economies to scale • Power of Buyers (H) • Switching cost • Differentiation of products • Information available

  13. External Environment Porter’s 5 Forces Cont. • Power of Suppliers(H) • Switching costs • Substitutes • Difference between Products • Threat of Substitutes(M) • Rental Car Services • Rail • Bus • Ship

  14. External Enviornment Porter’s 5 Forces Cont. • Rivalry of Existing Firms (H) • Mergers • Competition

  15. Low cost leadership • High customer service

  16. High Uncertainty • Opportunities • Threats • Resource availability

  17. To Employees: • We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

  18. Defender Strategy • Low cost leadership • Chart on pg 73 • http://www.nytimes.com/2010/11/21/business/21south.html • http://www.bloomberg.com/news/2010-09-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html

  19. strategies • Internal process approach

  20. Management • Size:nearly 35,000 Employees in 35 states,and growing

  21. Interorganizational Relationships • Population Ecology • Variation->selection->retention • ecosystem

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