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Top 4 most common PR Myths busted

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Top 4 most common PR Myths busted

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  1. Top4mostcommonPRMythsbusted Oneofthemostundervaluedandunderutilisedmarketingtacticsispublicrelations(PR).Most peopledon’tevenknow whatexactlyPRis.ProfessionalsworkinginPRcompaniesinDelhi usuallyhavetofacethequestionslikeareyouajournalist?Doyoutakeinterviewsofcelebrities orisyourcompanyatypeof event management?” EvensomeofthesmallbusinessownersandstartupsareunawareabouttheworkingofPRdue tosomeoftheverycommonmythsprevailingintheindustry.Inthisarticle,wewilldebunkthe top fourmost common PR mythsand helpyou better understand the PR companies in Delhi. Myth #1:PR equalstopress releases ThepressreleaseisthemusthaveandanimportantinstrumentinthePRtoolkit—themethod thatPRagenciesinDelhicontinuetousetocommunicatetheirstoriesto media.Butonethingto keep in mind is that press release can be aneffectivetoolonlywhen used properly. The inexperienced PR agencies in Delhi mostly send their untargeted press release to every single media outlet that they can think of reaching, without drafting any real strategy or consideringthejournalist’sspecificareasofinterest.Thiswayofworkinghasmadethepress releaseamuch lesseffective tool forPR professionals. Insteadofdoingthissprayandpraymethodgowithamoreeffectivewayofusingapitchletter to deliver message/story idea to the media. A pitch letter is an email, which outlines the newsworthystorybehindthe news. Myth #2: EffectivePR can replacethe efforts of a sales team PR is not at all equals to sales. Instead, this marketing function is used to generate brand awarenessandcredibilityofthecompany.Thisinturnhelpsthesalesteaminapproachingthe potential vendors as they are already familiar with your company. With PR professionals dedicatedlyworkingonyourcampaignallthecoldleadswillturnintowarmleads,resultingina drasticincreasein thesales team’s efficacyover time.

  2. Myth #3:Using PR,mycompany willbecomefamous overnight Buildingabrandand creatingawarenessinacustomer’smindisnotathingthatwill happen overnight.WithahugenumberofPRcampaignshappeninginthecity,PRConsultantsinDelhiexpect to start seeingmedia placements at approximatelythreemonths into the campaign. As longasthecampaigncontinues,thenumberofPRplacementswillincreaseexponentially.So, instead of creatingaruckus fornot gettingstoriesin media outlets instantly, wait and help thePR team in better drafting some impactful stories. It is recommended to consider PR a basic necessityformarketingyourbusinessandwithoutreachdoneonaregularbasis,aslongasthe companyis in existence. Myth #4:PR is easy, soI’ll just do it myself ThisisprobablyoneofthebiggestmythsaboutPRindustry.Manybusinessownersthinkthat theycanhandlePRthemselvesinordertosavemoney;afterall,it’sallaboutwritingapress release and getting journalists to your door asking for interviews. PR is not just about press releases...orevenaboutmediapitching.PRisallaboutcreatingaconsistentbrand,writingwell, communicating effectively, actingstrategically,and creatingrelationships with media.

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