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Why Public Relations is a Better Option than Advertising in 2017

We are not just another communications agency; we are an agency that can make a change. We earn attention that leads to action. Leveraging our deep knowledge, expertise and futuristic thinking abilities, we create conversations that keep people engaged. In this fast changing world where the market is filled with noise, we equip you with the strength of being heard and the power to convince.

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Why Public Relations is a Better Option than Advertising in 2017

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  1. WhyPublicRelationsisaBetterOptionthanAdvertisingin2017 Topromoteanewstart-upcompany,peopleusuallygoforthestraightupadvertisementwayorthePRway.Thesetwoindustriesareverydifferenteventhoughthey'recommonlyconfusedasbeingthesame. PublicRelations(PR)isthepracticeofdevelopingcommunicationbetweenmarketersandthetargetaudienceusingalltypesofmediavehiclessuchasprint,Televisionandtheinternet.PublicRelations(PR)foranorganizationorindividualisnothingbutgainingexposurethatinfluencestheaudiencesincreatingapositiveimagejustlikeadvertisingbutinanaltogetherdifferentmannerandstyle. PRisnotadvertising;itisaseparatebranchofmarketingwhichisdevelopedexclusivelyforimagemanagement,brandbuilding,mediainteraction,mediarelations,marketoutreach,eventcoverageandcrisismanagement.Acompanythathiresanadvertisingagencywiththemotiveofgettingaplaceinthenewspaper,magazineorTelevisionpaysahugeamountforthemediaforpurchasingthespaceortimeslot.WhereasPRisanon-paidformofmarketingandpromotionandaPRagencydevelopsstrategiesfortheclienttogaincoverageendorsedbytheendofajournalistinasubtlemanner.PRprofessionalsdeveloparangeoftacticstogainpositivemediaattentionforabrand,whichhelpstoawareyourtargetaudiencesaboutyourcompanyandbrandandmarketer(You). Inpresenttimes,publicrelationsisplayingaveryvitalroleinthebrandingandpromotionofthecompaniesthathireaPRagencyforpromotingtheirbrandandservicesandupliftingtheirmarketimage.But,AdvertisingandPRaresimilarinthewaythatbothconveyamessagetotheirclientsandtargetaudience.However,theyconveythatmessagedifferentlyinusingdifferentstrategiesandtactics. Beingasmartbusinessleader,youneedtounderstandthedifferencebetweenadvertisingandPRtodeterminewhichapproachismoreeffectiveandbudgetfriendlyforyourbusiness.SinceinAdvertisingyou'repayingforspace,youhavecreativecontroloverwhatgoesintothatad.ButinPublicRelationYouhavenocontroloverhowthemediapresentsyourinformationiftheydecidetouseyourinfoatall.

  2. They'renotobligatedtocoveryoureventorpublishyourpressreleasejustbecauseyousentsomethingtothem.AdvertisingalsohasalongershelflifethanPR.However,PRprofessionalshelpyoutocommunicateyourmessagewithyourtargetaudienceinavarietyofchannels-traditionalaswellasunconventionalsocialmediachannels.Thekeytoenhancingyourreachistoplaceyourmessageinthechannelsthatyourclientsorpotentialcustomersenjoyusing.They'renotobligatedtocoveryoureventorpublishyourpressreleasejustbecauseyousentsomethingtothem.AdvertisingalsohasalongershelflifethanPR.However,PRprofessionalshelpyoutocommunicateyourmessagewithyourtargetaudienceinavarietyofchannels-traditionalaswellasunconventionalsocialmediachannels.Thekeytoenhancingyourreachistoplaceyourmessageinthechannelsthatyourclientsorpotentialcustomersenjoyusing. Whenyouarealone,youmayachievegoodorbadrelations.However,byusingPReffectively,youcanbuildstrongrelationshipsandmaintainasoundreputationatalltimesandinallcircumstances. Whetheryourcustomers,suppliers,employeesandstakeholdersbuyyourservicesornot,infact,itdependsonyourreputationandmarketimage.Publicrelationsdifferentiatesyoufromyourcompetitorsandgivesyouanedgeoverthem.

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