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Chapter Twelve

Chapter Twelve. The European Information Economy. European Information Economy. ` An economy in which the quality of life as well as prospects for commercial activity and economic change depends upon information and its exploitation’ Martin 1995. European Information Economy.

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Chapter Twelve

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  1. Chapter Twelve The European Information Economy

  2. European Information Economy ` An economy in which the quality of life as well as prospects for commercial activity and economic change depends upon information and its exploitation’ Martin 1995

  3. European Information Economy • These changes will influence • nature of economy • Living standards • Patterns of work and leisure • Education • Nature of commercial transactions

  4. European Information Economy • Emergence indicated by: • emergence of the internet as a commercial tool • Rise of knowledge/information intensive industries • Importance of media • Information intensive products/services • Electronic communication/distribution channels

  5. European Information Economy • Emergence has been driven by: • Globalisation • Shifting competitive advantage • Improvements of technology • Rise of service sector Especially pertinent for Europe and other developed economies

  6. Information and Competitiveness • Aid decision making • Rationalisation of production and operations • Increased flexibility of organisation • Platform for further development

  7. Information and Competitiveness Key challenge Turning information into enterprise wide knowledge

  8. Links to globalisation • Makes skills and know how portable • Facilitate a more rapid response to globalisation • Eliminate barriers of distance • Reduce transaction costs involved in trade

  9. Links to globalisation • Time-space convergence • Cost-space convergence • Gradual abolition of geographical and political frontiers Thus overcome friction of distance

  10. Issues for Europe • EU @390 million users • Has lagged behind US and Japan in development of information economy • Slow growth of internet, electronic commerce • Poorer performance in information supply industries.

  11. Why has Europe lagged ? • Cost of internet access • Attitude of management • Education systems • Wait and see attitude • Poor state of liberalisation • Poor penetration of ICTs

  12. Generic Concerns • Security • Privacy • IPR • Content • Taxation issues • Legal framework

  13. An EU Strategy • People centred • Set in context of entrepreneurship and broad industrial policy objectives • Promote scale between separate states • Development should be market led

  14. An EU Strategy • Key issues • affordable telecoms • Respond to user needs • Secure adequate training • Increase awareness • develop products that are useful

  15. AN EU Strategy • Seek economies of scale in information supply • Commercial incentive to supply all parts of EU social body • Address issues of information have and have nots

  16. An EU Strategy • Supply side measures • regulatory measures • Research and development • deployment measures • Market creation

  17. An EU Strategy • Demand side measures • target specific groups (SMEs, unemployed, etc.) • Aid social cohesion • Aid employment • Regional cohesion

  18. Progress European information economy developing through • freer access to internet • Money to on-line ventures • E-commerce sales boom • Increased entrance by non-EU enterprises

  19. Developments • Northern Europe ahead of Southern Europe • Business is majority of EU e-commerce • Consumer e-commerce is emerging • Could be aided by single currency introduction

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