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Your Travel Companion. Agenda. ODI solution – overall snapshot (example flowchart) – I think Tiago did this already? GT Reasons to use this service (DE email) – Is this the “Pain Points” slide done by Tiago? GT
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Agenda • ODI solution – overall snapshot (example flowchart) – I think Tiago did this already? GT • Reasons to use this service (DE email) – Is this the “Pain Points” slide done by Tiago? GT • Basic service description (1st tier – Proof of concept) and additional services (concierge, cultural tips, etc.) (2nd tier) - Grace • Competitor analysis (service & pricing) & industry landscape – Ray • Target user/pricing (roaming vs. rental, business vs. personal) – Ray • Landing the first user (business and personal) & Business development slide – Ray • Financial projections – Ray • Use of capital requested slide – Ray
Pain Points • Arrive to Beijing Airport. Nobody speaks English… How do you get to your hotel? • Accident and end up in hospital. How to explain to the doctor how you feel? • Late for important business meeting? You get in a cab and want to tell cab driver to hurry up… • You just got robbed. How do you explain what happened to the police and description of robber? • You want to bring your potential client to a nice restaurant. Where shall you take him/her?
A Priceless Experience • Air ticket to Beijing - $1,100 • Staying at the Grand Hotel - $550 • Able to communicate in Mandarin in case of an emergency - $10 • PRICELESS!!!
Our Idea Can you tell the driver to take me to the Summer Palace? Sure. Can you pass him the phone? phone Qing ni ba zhe wei xiao jie song dao Yiheyuan. Hao de!
The Strategy • Landing the first user (business and personal) & Business development slide – Ray
Strategic Timeline Milestones, risks, and hurdles (b4 Olympics Aug ’08; Q3 ’07) – Ray
Management Team Germán Dominguez – Chief Technology Officer Software Developer (Avon Cosmetics) Independent mobile applications consultant (IBM business partners) Grace Tan – Chief Marketing Officer Lead Research Associate (Jennings Solutions) Marketing Executive (Sia Huat Pte Ltd) Suli Xu – Chief Network Officer DCN IP Backbone network designer (China Mobile)Tiago Alves – Chief Operational Officer Business Analyst (HP OpenCall) Product Manager & VoIP Engineer (Portugal Telecom) Ray Heinz – Chief Financial Officer (Deloitte & Touche)
Summary • Live On Demand Interpretation by phone • Launching 1st Quarter 2008 • Requesting for $1M funding • Plan to expand service worldwide • Etc.
Questions & Answers THANK YOU
Index to Q&A • Business Model Assumptions • Revenue Assumptions
Revenue Assumptions • Example Only.
Feedback John Bischoff (former IBM executive) On my previous trips to China I had no need for a translator except for one evening walking alone in Beijing getting a little lost. The most troubling times came late at night trying to get in town from airports.It all sounds very intriguing. The partnering with cell phone rental places is a GREAT idea - it'll sell easily if it "comes with" the phone.
The questions below shld already be answered in Presentation Q: How much does it cost? A: $10 for 5m and $0.50/m onwards Q: How does the interlocutor knows what is happening? A: We provide an "introduction" card in Mandarin in order to let the person know why you are pulling out your phone, talking into it, and then handing it over to them.