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Car Packs September 2013: Back to Car Business! Produpress Advertising

Car Packs September 2013: Back to Car Business! Produpress Advertising. Proven effectiveness!. 7 out of 10 car buyers consult the specialised media (magazines/internet) before making their purchase decision. acheteurs automobiles. TOP 3 of information sought:. 1) Detailed tests of the car

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Car Packs September 2013: Back to Car Business! Produpress Advertising

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  1. Car Packs September 2013: Back to Car Business! Produpress Advertising

  2. Proven effectiveness! 7 out of 10 car buyers consult the specialised media (magazines/internet) before making their purchase decision. acheteurs automobiles TOP 3 of information sought: 1) Detailed tests of the car 2) Prices 3) Comparisons Source: New Car Buyers Touchpoints Survey, 2013 (Profacts)

  3. September: Back to Car Business! • All the verylatest up-to-date car news on the Produpress Car sites: • 1.09 to 10.09: release of Frankfurt Motor Show special • 10.09 to 22.09: live from the Frankfurt Motor Show (covered by the editorial staff) • 23.09 to 30.09: initial start off of “Special Tyres Issue” + launch on the occasion of the release of the film “Rush”. • Trafficon the sites increases by 8% compared to summer and October • The traditional September open days

  4. Car Packs September 2013 • Combinethe Produpress car magazines and car sites: • = Additional coverage • = Media complementarity • = Multimedia approach underpinning the message and recall • = Advantageous rates + • Print run of 95,000 copies • Readership: 536,200 AIR (CIM 11/12) • Leadership in print run and coverage (re male target readership) • Editorial environment with high added value • Audience: 869 016 Sessions/month (1) (+22% vs y-1 on AMAG); 357 842 on AUW (+11% vs Y-1 on AUW) • Different message and possibility to interact with surfers • (1) May 2013

  5. Car Packs September 2013 • Produpress Back to Car Business pack: + Print: 1/1 AUW 30/8 and 27/9 MAG 4/9, 18/9, 2/10 Web: Impressions 25% SOV / 1 week 300 000 impressions - 15% on print and web on the 2ndcombined ad - 20%on print and web for 3rdcombined ad =

  6. Car Packs September 2013

  7. Car Packs September 2013 Extra Admail: • Send your message directly to those people you want to receive information, tips and ideas from Moniteur Automobile, AutoGids or AutoWereld partners. • Number of people signed up: 450,000 • Budget for 10,000 addresses = €5,415 • Potential targeting: language, gender, postcode, …

  8. Car Packs September 2013 Extra Newsletter: • Send your message directly to car enthusiasts who have signed up for the (Moniteur Automobile, AutoGids or AutoWereld) newsletter. • Number of people signed up: 46,500 • Example for a HalfPage in a newsletter: € 4,200 (€ 2,100 for an IMU) • Frequency: weekly (every Friday)

  9. Car Packs September 2013 September planning : First in, first served

  10. Car Packs September 2013 Print Contacts : Bernard De Ridder 0476 28 49 72 bderidder@produpress.be Myriam Merckx 02 333 32 16 mm@produpress.be Web Contacts : Natalie Hoeck 02 333 47 44nhoeck@produpress.be Mohamed Aouassar 02 333 47 66maoussar@produpress.be

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